Honki Factory Umwirondoro w'Igaragaza na Daichi Takizawa

Umushinga Honki Factory Umwirondoro w'Igaragaza wa Daichi Takizawa ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2025

Honki Factory Umwirondoro w'Igaragaza

na Daichi Takizawa

Umukiriya: Honki Factory Co.,Ltd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #170847

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Honki Factory Umwirondoro w'Igaragaza

Igitekerezo ni Gufungura Inzira, Uburyo bwa Honki. Kisobanura Honki nk'Ukwibanda, nk'ugufite intego isobanutse no gufata intambwe zigaragara mu kuyigeraho. Abahuje uburyo bwateganijwe bwo guteza imbere ubucuruzi barashobora kubukoresha mu gukora inzira nshya. Icyifuzo cyo guteza imbere abantu benshi ba Honki cyerekanywa mu rukuta rufite imiterere y'inyuguti H, rigereranya imiterere, hamwe n'ikirango cyahumetswe n'uruganda, kigereranya umusaruro. Igishushanyo gihindagurika cy'ikimenyetso n'imyandikire byerekana imihindagurikire mu nganda zose n'imirimo yose.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Honki Factory Umwirondoro w'Igaragaza ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Honki Factory Umwirondoro w'Igaragaza biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Honki Factory Umwirondoro w'Igaragaza ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Ibipimo n'Ipaki: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Ibibazo Fatizo: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Ikoranabuhanga ryo Guteza Imbere: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Ikibazo cy'Ishusho: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Ubushakashatsi: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Ibyatumye Habaho: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Igihe cy'Umushinga: This project started in June 2022 and was completed in March 2024.
Uburyo bw'Imikorere: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Abafotoye: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024