Eternal Moon Ubushobozi Nyamukuru: Ipaki y'Igitumbwe cya Mooncake na Sha Feng and Jiayi Lu

Umushinga Eternal Moon Ubushobozi Nyamukuru: Ipaki y'Igitumbwe cya Mooncake wa Sha Feng and Jiayi Lu ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2025

Eternal Moon Ubushobozi Nyamukuru: Ipaki y'Igitumbwe cya Mooncake

na Sha Feng and Jiayi Lu

Umukiriya: Eternal Moon

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

16,003

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #171257

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Eternal Moon Ubushobozi Nyamukuru: Ipaki y'Igitumbwe cya Mooncake

Umwandiko w'Igitabo: Eternal Moon ni agasanduku k'impano gakozwe kugira ngo gapfundikire mooncake. Iyi paki igaragaza insanganyamatsiko ya Mid-Autumn mu buryo bugari, ireka amateka gakondo maze igashyira imbaraga ku buziraherezo bw'ukwezi n'amateka rusange y'abantu. Ubuhanzi bugaragaza ukwezi mu miterere umunani: umuriro, indabyo, amabuye, ibicu, inyanja, umuyaga, imisozi n'ishyamba. Hakoreshejwe uburyo bwo gucapa amabara yihariye (spot color printing) ndetse n'uburyo bwo gushyiraho ibara ryometse ryo mu bwoko bwa metallic (hot stamping). Agasanduku k'inyuma gafite ingano ya milimetero 335 ku 75 ku 195, kandi karimo uduce duto tw'agasanduku ka mooncake dufite ingano ya milimetero 70 ku 70 ku 35.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Eternal Moon Ubushobozi Nyamukuru: Ipaki y'Igitumbwe cya Mooncake ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Eternal Moon Ubushobozi Nyamukuru: Ipaki y'Igitumbwe cya Mooncake biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Eternal Moon Ubushobozi Nyamukuru: Ipaki y'Igitumbwe cya Mooncake ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Ibipimo n'Ipaki: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Ibibazo Fatizo: Branding, Packaging, Eternal Moon
Ikoranabuhanga ryo Guteza Imbere: The printing technologies we use are spot color printing and hot stamping process.
Ikibazo cy'Ishusho: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Ibyatumye Habaho: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Igihe cy'Umushinga: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Uburyo bw'Imikorere: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patente: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Abagize Itsinda: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Abafotoye: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.