Freistil Umwihariko w'Isosiyete na Ina Oakley

Umushinga Freistil Umwihariko w'Isosiyete wa Ina Oakley ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2025

Freistil Umwihariko w'Isosiyete

na Ina Oakley

Umukiriya: Freistil Praxis Caspary

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Freistil Umwihariko w'Isosiyete

Freistil ni umwihariko w'isosiyete wakozwe ku bijyanye n'ikigo cy'ubuvuzi bwa physiotherapy. Uyu mwihariko ugera ku bikoresho byanditswe no ku ikoranabuhanga rya digitale, harimo za karuti z'ubucuruzi, ibyapa binini, imyambaro n'urubuga rwa interineti. Izina Freistil risobanura "free style" (uburyo bwigenga), kandi rigaragaza uburyo bworoshye bwo kuvura bwahiswemo buri murwayi ukurikije uko ari. Ibishushanyo bifasha guhuza ubuhanga gakondo n'ibitekerezo bigezweho, mu gihe ikirango gishingiye ku nyandiko gifite uburyo bw'igikorwa cyo kwaguka kigaragaza imigendekere n'ubwigenge. Amabara akoreshwa ni umuku, coral, umweru wuzuye, n'ubururu. Impapuro nziza n'ibikoresho birambye byahiswemo, kandi abaguzi b'ibikoresho baturutse mu gace bakoreshejwe aho bishoboka.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Freistil Umwihariko w'Isosiyete ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Freistil Umwihariko w'Isosiyete biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Freistil Umwihariko w'Isosiyete ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Ibipimo n'Ipaki: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Ibibazo Fatizo: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Ikoranabuhanga ryo Guteza Imbere: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Ikibazo cy'Ishusho: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Ubushakashatsi: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Ibyatumye Habaho: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Igihe cy'Umushinga: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Uburyo bw'Imikorere: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patente: buero inaoakley, 2024
Abagize Itsinda: Ina Oakley and Anne-Marie Bayer
Abafotoye: Mockup Maison, Adobe Firefly and Nastasic