Tels Cargo Ibiranga Ikirango na Nargiza Usmanova

Umushinga Tels Cargo Ibiranga Ikirango wa Nargiza Usmanova ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Kwamamaza.

IcyumaKwamamaza· 2025

Tels Cargo Ibiranga Ikirango

na Nargiza Usmanova

Umukiriya: TELS Cargo

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Kwamamaza

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #172023

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Tels Cargo Ibiranga Ikirango

Tels Cargo ni ikiranga ikirango cyakozwe ku bw'ikigo cy'ubwikorezi cyo mu Burayi cyibanda ku bwikorezi bw'ibinyabiziga. Ikirango (logo) gikomeza imyandikire y'umwimerere, amabara na kimenyetso cy'imirongo itanu ya paleti, bityo rikaba rigikomeza kumenyekana. Igice cy'uruziga rigereranya izuba n'urumuri. Inyuguti G na O mu ijambo Cargo zihujwe kugira ngo zerekane imigenda. Iki kiranga cyakoreshejwe ku miterere y'amakamyo, ibitabo by'amanota byo ku rukuta, ibikoresho by'ibiro, amakarita y'amaramuko, amacupa y'amazi, amasaho, amasaha yo ku rukuta, ahagaragarizwa ibicuruzwa n'impano. Amabara y'umukara n'icunga bifasha kugaragaza isura igezweho kandi ya gipiganwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Tels Cargo Ibiranga Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Tels Cargo Ibiranga Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Tels Cargo Ibiranga Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Ibipimo n'Ipaki: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Ibibazo Fatizo: Branding, Identity, Graphic design, Logo design, Visual design
Ikoranabuhanga ryo Guteza Imbere: All advertising product layouts are created using graphic design software.
Ikibazo cy'Ishusho: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Ubushakashatsi: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Ibyatumye Habaho: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Igihe cy'Umushinga: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Uburyo bw'Imikorere: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patente: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Abafotoye: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk