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Sui Li Ipfunyika rya Baijiu y'Igishinwa na Zhejiang Firstdot

Umushinga Sui Li Ipfunyika rya Baijiu y'Igishinwa wa Zhejiang Firstdot ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.


IfezaIpaki· 2025

Sui Li Ipfunyika rya Baijiu y'Igishinwa

na Zhejiang Firstdot

Umukiriya: Anhui Golden Seed Winery Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

21,619

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #172275

Amabara

Imigereranyo

Ibyerekeye Sui Li Ipfunyika rya Baijiu y'Igishinwa

Sui Li ni igishushanyo cy'ipfunyika cy'inzoga ya baijiu y'Igishinwa. Icupa rikozwe mu kirahure cya borosilicate yo mu rwego rwo hejuru, cyatoranyijwe kubera ubwiza bwacyo bwo kubonerana no kudakomerekwa n'ubushukane, ku buryo ibara ry'inzoga rikomeza kugaragara. Akarango gafite ishusho y'imbuto mu ibara ry'izahabu gakozwe hakoreshejwe icapiro ryo kwimurira ibyuma (metallic transfer printing) kugira ngo hagaragare ishusho ifite ubujyakuzimu. Uburyo bw'imitsi y'imbuto ku buso bw'icupa bwongeraho ubwiza bwumvikana iyo ukoze ku cupa. Agasanduku k'impano gakozwe mu ikarito y'ifeza ifite imirongo y'inzuzi yera yacapwe hakoreshejwe icapiro rya screen printing, kandi ikanonosorwa hakoreshejwe tekinoroji ya UV. Izahabu, umukara n'umweru bigize itandukaniro rigaragara neza. Ishusho y'imbuto yerekana ubukurwe n'inkomoko karemano y'iki kinyobwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Sui Li Ipfunyika rya Baijiu y'Igishinwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Sui Li Ipfunyika rya Baijiu y'Igishinwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Sui Li Ipfunyika rya Baijiu y'Igishinwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe
Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
Ibipimo n'Ipaki
85*85*176
Ibibazo Fatizo
Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
Ikoranabuhanga ryo Guteza Imbere
The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement.
Ikibazo cy'Ishusho
To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
Ubushakashatsi
The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
Ibyatumye Habaho
The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
Igihe cy'Umushinga
The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
Uburyo bw'Imikorere
The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes.
Abagize Itsinda
Qiaoling Xu
Xueyu Xie
Shuyu Qiao
Xudong Wang
Weiwei Lou

Byatanzwe

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