Yuplet Branding Iranga ry'Ikigo by Jake Wilkins

Buronze Amashusho · 2026

Yuplet Branding Iranga ry'Ikigo

by Jake Wilkins

Igihembo cya A' Design Award cya Buronze 2026 in Amashusho
CLIENT: Yuplet
Estimated Number of Design Views: 7,360
Verification code 932316B143 · Verify this award

View at A' Design Award Press Release

Colors

About Yuplet Branding Iranga ry'Ikigo

Yuplet Branding ni iranga ry'ikigo ryakozwe ku isoko ry'ibicuruzwa bikorwa n'intoki kandi birambye. Iyi sisitemu ishingiye ku ishusho y'umuzenguruko w'ukwezi kugaragara, ikoreshwa mu buryo buhuje ku izina ry'ikimenyetso ryihariye, ibimenyetso, amashusho n'imiterere y'impapuro. Icyatsi kibisi cyerekana uburambe bw'abaguzi, mu gihe umuyugubwe ukungahaye uyobora abagurisha, bituma buri tsinda ry'abakoresha rigira ikimenyetso kigaragara neza. Imiterere y'uburinganire, itandukaniro rikomeye n'ibimenyetso bishyira imbere telefoni zigendanwa, byakuwe mu bushakashatsi bwakorewe ku baguzi bakiri bato, bikwirakwiza iri ranga ku mpande zose za digitale n'izacapwe. Ibikoresho bya digitale byateguwe mu buryo bwa vector.

About the Igihembo cya A' Design Award cya Buronze

Yuplet Branding Iranga ry'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Yuplet Branding Iranga ry'Ikigo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Yuplet Branding Iranga ry'Ikigo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Press Kit

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.