Iconic Designs Imikino ya Televiziyo by Olivier Felix Isselin and Maxime Golay

Iconic Designs Imikino ya Televiziyo by Olivier Felix Isselin and Maxime Golay is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Buronze in Filimi Competition Category.

BuronzeFilimi· 2026

Iconic Designs Imikino ya Televiziyo

by Olivier Felix Isselin and Maxime Golay

Client: MGOFI Production

Igihembo cya A' Design Award cya Buronze Winner in Filimi Category

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The Design

About Iconic Designs Imikino ya Televiziyo

Iconic Designs ni uruhererekane rw'ibirori bya televiziyo bigufi byiyemeje gusesengura imiterere. Buri gice gishingira ku kintu kimwe kigaragara, kikareba inkomoko yacyo, imiterere yacyo, n'ingaruka zacyo ku buzima bwa buri munsi. Binyuze mu buryo bwa sinema bugenzurwa hamwe n'imyandikire yoroheje, uru ruhererekane rugaragaza igishushanyo nk'umwuga wo gukosora. Mu guhuza amateka n'isomwa ry'imiterere, bihindura imyumvire mu kumva, bikora ko igishushanyo kigerwaho nta kworoshya. Buri gisobanura imirongo y'ingenzi, ingano, n'imikorere, bitanga isomwa risobanutse ry'ikintu.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Iconic Designs Imikino ya Televiziyo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Iconic Designs Imikino ya Televiziyo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Iconic Designs Imikino ya Televiziyo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iconic Designs is a short-format audiovisual series that examines iconic objects through cinematic precision and minimalist visual language. Each episode combines artistic direction with documentary rigor to reveal the logic and construction of form. The series presents design as a cultural discipline, translating observation into understanding through image, rhythm, and composition.
Dimensions & Packaging: Audiovisual series of ten episodes, each 150 seconds in duration. Filmed in native 8K resolution 7680 x 4320 px at 25 or 30 fps in 16:9 aspect ratio using a RED Monstro 8K VV camera with Angenieux optics. Captured in RAW workflow with controlled depth of field and precision motion control. Mastered in HDR10 with stereo and 5.1 spatial sound. Set constructed on a 6 m x 4 m cyclorama under calibrated 5600K lighting. Delivered in ProRes, MXF and MP4 broadcast formats for television, museum and digital distribution.
Tags: Design, Iconic Objects, Television Series, Short Format, Documentary, Minimalist, Cultural Heritage, Education, Visual Storytelling, Contemporary Culture
Production Technology: Filmed in 8K using a RED Monstro VV camera with Angenieux optics on an Atrax motion control robotic arm, enabling sub-millimetric precision and repeatable camera movements. The minimalist cyclorama isolates each object within a controlled spatial environment under calibrated 5600K lighting. Spatial sound is captured with Sennheiser microphones and processed through a unified post-production workflow for consistent high-fidelity image and sound integration.
Design Challenge: The main challenge was to translate the intellectual depth of design into a short audiovisual format without reducing its complexity. This required balancing cultural accuracy, emotional resonance, and cinematic precision. Iterative testing, motion control, and precise editing enabled this balance. The limited duration of each episode demanded absolute clarity in both image and narrative.
Research: This research explores how design culture can be communicated through short-form audiovisual language. The objective is to combine clarity, accessibility, and emotional resonance. Methods include visual analysis, expert consultation, and audience testing. Results indicate that minimalist imagery and precise narration improve comprehension and retention, supporting design as a cultural medium.
Inspiration: The project is inspired by the pervasive role of design in everyday life. Beyond aesthetics, design expresses reason, proportion, and purpose. The series reveals this underlying structure through image and sound, drawing from architecture, art, and philosophy. It transforms observation into knowledge and positions design as a fundamental cultural language.
Project Duration: The project began in January 2024 in Cannes, France, with concept development and early visual research. Filming took place in 2025 across France, including the historic Tolix factory in Autun and the robotic studio Halphastudio near Paris. Post production and mastering were completed in Dublin, Ireland, in October 2025, marking the international launch of the series.
Operation Flow: Each episode follows a three-part structure: introduction, exploration, and reflection. The host presents the object through concise narration while the camera reveals its form in continuous motion. The viewer is guided by rhythm and image rather than explicit explanation. The short format creates an immediate and intuitive engagement, leading to both emotional and intellectual understanding.
Patents: Copyrights belong to Olivier Felix Isselin and Maxime Golay, 2025.
Team Members: Olivier Felix Isselin
Maxime Golay
Image Credits: Olivier Felix Isselin
Maxime Golay