Wakayama Umeshu Series Primary Function: Divayi y'Umuzabibu wa Plum na Fumiko Okazeri

Umushinga Wakayama Umeshu Series Primary Function: Divayi y'Umuzabibu wa Plum wa Fumiko Okazeri ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2026

Wakayama Umeshu Series Primary Function: Divayi y'Umuzabibu wa Plum

na Fumiko Okazeri

Umukiriya: fodesign Inc.

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #176284

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Wakayama Umeshu Series Primary Function: Divayi y'Umuzabibu wa Plum

Book Text: Bivuye i Wakayama, mu Buyapani, hava divayi ya plum inuka neza hamwe na jeli ya divayi ya plum ihumuriza. Igishushanyo cyatewe inkunga n'igitekerezo cy'imihango y'umuco no guhura bishingiye ku migenzo y'Abashinwa, kandi kigaragaza imyumvire idasanzwe y'Abayapani binyuze mu miterere yoroheje n'amashusho yoroshye. Iyo amacupa yombi ashyizwe hamwe, atanga ishusho y'umugabo n'umugore bahura-byafashwe mu igishushanyo cy'ipfunyika. Nk'impano ivuye mu Buyapani, ihirwa n'imisozi miremire, inyanja, umuyaga w'inyanja, n'urumuri rw'izuba rugaragara, iherekeza ihuriro ryishimye mu Bushinwa kure cyane.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Wakayama Umeshu Series Primary Function: Divayi y'Umuzabibu wa Plum ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Wakayama Umeshu Series Primary Function: Divayi y'Umuzabibu wa Plum biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Wakayama Umeshu Series Primary Function: Divayi y'Umuzabibu wa Plum ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Ibipimo n'Ipaki: Width 60 mm x Depth 60 mm x Height 295 mm
Ibibazo Fatizo: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Ikoranabuhanga ryo Guteza Imbere: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Ikibazo cy'Ishusho: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Ubushakashatsi: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Ibyatumye Habaho: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Igihe cy'Umushinga: It was exported and sold in Hangzhou, China in November 2022.
Uburyo bw'Imikorere: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Abafotoye: Illustrator Yuri Mizutani