The Fulcrum Sisitemu y'Ikirango Nderabuzima cy'Ikigo by Shenzhen Lightcone Design Co., Ltd.

The Fulcrum Sisitemu y'Ikirango Nderabuzima cy'Ikigo by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2026

The Fulcrum Sisitemu y'Ikirango Nderabuzima cy'Ikigo

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Colors

The Design

About The Fulcrum Sisitemu y'Ikirango Nderabuzima cy'Ikigo

Fulcrum ni sisitemu y'ikirango nderabuzima yakozwe ku kigo cy'igishushanyo. Iyi sisitemu yahumekewe na "light cone", icyitegererezo cy'umwanya n'igihe mu bugenge (physics), ndetse na gyroscope. Gyroscope igereranya guhamya imbere, mu gihe light cone igaragaza amahirwe agari yo guhanga. Hakoreshejwe amabara y'umukara, umweru n'umutuku, aho umukara ugereranya gutekereza mu buryo bufite gihamya, umweru ukagereranya igishushanyo gitunganye, naho umutuku ukagereranya urukundo n'ishyaka. Urukurikirane rw'amapine ruherekeza iyi sisitemu rwakozwe hakoreshejwe uburyo bwo gutera irangi mu buryo bw'ibipimo bitatu kugira ngo haboneke ibishushanyo bifite ibice byigeranye. Buri pine ifite ubugari bwa milimetero 1000 n'uburebure bwa milimetero 1800.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

The Fulcrum Sisitemu y'Ikirango Nderabuzima cy'Ikigo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. The Fulcrum Sisitemu y'Ikirango Nderabuzima cy'Ikigo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. The Fulcrum Sisitemu y'Ikirango Nderabuzima cy'Ikigo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
Dimensions & Packaging: Poster size: 1000mm W × 1800mm H
Tags: Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
Production Technology: The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
Design Challenge: The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
Research: This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
Inspiration: The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
Project Duration: The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
Operation Flow: The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined.
Team Members: Haoyu Yang