Zuojiang Huashan Day Ikirango cy'Umwirondoro w'Ikimenyetso by Xinyi Li and Yichen Zhu

Buronze Amashusho · 2026

Zuojiang Huashan Day Ikirango cy'Umwirondoro w'Ikimenyetso

by Xinyi Li and Yichen Zhu

Igihembo cya A' Design Award cya Buronze 2026 in Amashusho
CLIENT: Zuojiang Huashan Day
Estimated Number of Design Views: 7,424
Verification code 0B5F5EB023 · Verify this award

View at A' Design Award Press Release

Colors

About Zuojiang Huashan Day Ikirango cy'Umwirondoro w'Ikimenyetso

Zuojiang Huashan Day ni ikirango cy'umwirondoro cyakozwe ku birori by'umuco byerekana ubuhanzi bwo ku rutare bwa Huashan, ahantu handitswe mu murage w'isi muri Guangxi, mu Bushinwa. Uyu mwirondoro uhuza ibishushanyo bikomoka ku byashushanyijwe ku rutare hashize imyaka 2000 n'ubugeni bwa none bwo gushushanya. Amashusho afite ishusho y'igikeri n'imitako y'ingoma z'umuringa bigize sisitemu y'amashusho ihuye neza, kandi inyandiko ya pinyin ya Huashan yashushanyijwe ku buryo yibutsa imiterere y'ibishushanyo byo ku manga. Ibicapwa birimo amaposita, imifuka y'impapuro, amakarita y'ubucuruzi, igitabo cy'urutonde rw'ubuhanzi bwo ku rutare n'utugombyo two ku kuboko twa silicone. Intego ni ugutuma uwo murage usobanukirwa n'abantu bo ku isi hose.

About the Igihembo cya A' Design Award cya Buronze

Zuojiang Huashan Day Ikirango cy'Umwirondoro w'Ikimenyetso ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Zuojiang Huashan Day Ikirango cy'Umwirondoro w'Ikimenyetso biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Zuojiang Huashan Day Ikirango cy'Umwirondoro w'Ikimenyetso ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Press Kit

Unique Properties: This Zuojiang Huashan Day brand identity uniquely merges 2000-year-old Huashan Rock Art motifs with modern internationalist design. Unlike generic cultural branding, it integrates iconic elements like frog-shaped figures and bronze drum patterns into a cohesive visual system, with Huashan pinyin styled to mimic cliff-carving textures. This fusion creates a globally resonant symbol that elevates the World Heritage Site's visibility and energizes Guangxi's cultural tourism.
Dimensions & Packaging: Posters: 297mm x 420mm A3 vertical
Paper bags: 320mm x 450mm x 120mm
Huashan Rock Art Directory: 240mm x 60mm
Business cards: 85mm x 54mm
Wristbands: 200mm x 20mm adjustable
All digital assets are provided in vector AI EPS and high resolution raster PNG PDF formats for versatile applications.
Tags: Huashan Rock Art, Cultural Heritage Branding, Visual Identity, Contemporary Design, Cultural Tourism, Guangxi Culture, Heritage Design, Visual System
Production Technology: The brand identity system was created using vector graphic software (Adobe Illustrator) for scalable high-fidelity visual assets. Posters and the Huashan Rock Art Directory are printed on 250g matte art paper with CMYK offset printing. Paper bags use 230g coated paper with reinforced handles. Business cards are printed on 300g premium cardstock with UV spot coating and wristbands are made of durable water-resistant silicone.
Design Challenge: The key challenge was balancing Huashan Rock Arts' historical authenticity with a globally resonant modern design. It was necessary to respect the Luoyue culture without oversimplifying motifs and to technically translate 2000-year-old cliff textures into scalable vectors. This was resolved by combining high-resolution scans with iterative testing, ensuring the design honors heritage while engaging contemporary audiences.
Research: This cultural heritage revitalization project aimed to make Huashan Rock Art accessible globally via contemporary branding. Field research and expert interviews were conducted to extract motifs then Adobe Illustrator was used to create a modern visual system validated by cultural workers and designers. The result balances historical authenticity with modern aesthetics promoting cultural exchange and boosting Guangxis tourism
Inspiration: The project is inspired by Huashan Rock Art, a World Cultural Heritage Site preserving the rituals of the ancient Luoyue people. The goal was to revitalize this millennia-old heritage for a global audience. By extracting iconic rock art motifs, the design connects ancient civilization with contemporary design, creating a visual language that honors history while fostering cross-cultural exchange.
Project Duration: The project was initiated in March 2025 in Zhejiang,China,and completed in July 2025 in Zhejiang.
Operation Flow: This brand identity system is designed for the Zuojiang Huashan Day cultural event. Visual assets such as posters paper bags and wristbands are distributed to attendees to enhance event engagement. The directory showcases Huashan Rock Art sites providing cultural context. Digital files are also available for online promotion ensuring the design reaches both on-site and global audiences to amplify cultural influence.
Image Credits: Image #1: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #2: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #3: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #4: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #5: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.