Tra Due Irangamuntu y'Ikirango by Yi Chun Lin is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.
BuronzeAmashusho· 2026
Tra Due Irangamuntu y'Ikirango
by Yi Chun Lin
Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category
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The Design
About Tra Due Irangamuntu y'Ikirango
Tra Due ni irangamuntu y'ikirango rya bar ya divayi ishingiye ku muco w'Abataliyani wa aperitivo. Iyi rangamuntu yubakiye ku masaha ari hagati ya saa kumi n'ebyiri n'imwe z'umugoroba na saa mbili z'ijoro, igihe abashyitsi bateranira mbere y'ifunguro rya nimugoroba. Urutonde rw'ibimenyetso rwatewe inkunga n'ibimenyetso by'abanyabukorikori b'i Burayi ndetse na sisitemu z'ibimenyetso ndangagaciro, ruhagarariye ibihe bisangiwe muri icyo gihe. Ikimenyetso nyamukuru gishyirwa hagati y'ibice bibiri by'izina kugira ngo kigaragaze uburinganire n'ihererekanya. Buri kimenyetso gikurikiza urusobe rw'imirongo rugendera ku bipimo bihoraho bihuye, bituma gikoreshwa neza kandi mu buryo bugaragara ku rutonde rw'ibiribwa, ku dusahani dushyirwaho ibirahuri, ku dupapuro turanga ibicuruzwa, ku byapa no ku buso bwashyizweho ibimenyetso byinjijwe mu mubiri wabyo.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Tra Due Irangamuntu y'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Tra Due Irangamuntu y'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Tra Due Irangamuntu y'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
- Dimensions & Packaging
- Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
- Tags
- Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
- Production Technology
- The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
- Design Challenge
- The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
- Research
- This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
- Inspiration
- Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
- Project Duration
- The project was developed between December 2026 and February 2026 in New York.
- Operation Flow
- The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
- Team Members
- Designer: Yi Chun Lin
- Image Credits
- Image #1: Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.
Image #2: Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.
Image #3: Creator Yi Chun Lin (Designer), Tablewear Design, 2026.
Image #4: Creator Yi Chun Lin (Designer), Label Design, 2026.
Image #5: Creator Yi Chun Lin (Designer), Poster Layout, 2026.
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