Ifeza Kwamamaza · 2026
Zona Primary Function: Kuranga Ikirango n'Ipfunyika
- Igihembo cya A' Design Award cya Ifeza 2026 in Kwamamaza
- CLIENT: Cansu Ferreira
- Estimated Number of Design Views: 16,386
- Verification code E7DBC99008 · Verify this award
Colors
About Zona Primary Function: Kuranga Ikirango n'Ipfunyika
Book Text: Zona ni inzoga ya mbere ya hard seltzer muri Angola, ihuza umurage gakondo n'imiterere y'igihe cya none, ifite ikirango cyahumetswe n'amasoko ya Huambo n'uruzi rwa Okavango. Igishushanyo gishingiye ku miterere igezweho kandi ikomeye ikoresha amabara ashingiye ku mbuto z'ibara rimwe hamwe n'amashusho y'imibare kugira ngo ikurure amaso. Logo yihariye irimo igishushanyo cy'amazi asuka cyihishe, kigereranya ubuzima n'uko amazi y'inzuzi atemba. Mu guhuza amabara akomeye n'imiterere isukuye ishingiye ku ibara ryera, Zona itanga uburambe bw'amaso bushya kandi buhumuriza, bwizihiza inkomoko yayo binyuze mu maso y'urubyiruko rushishikajwe n'igishushanyo.
About the Igihembo cya A' Design Award cya Ifeza
Zona Primary Function: Kuranga Ikirango n'Ipfunyika ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Zona Primary Function: Kuranga Ikirango n'Ipfunyika biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Zona Primary Function: Kuranga Ikirango n'Ipfunyika ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
- Dimensions & Packaging
- Aluminium 330 ml drink cans
- Tags
- drink, alcohol, colorful, cocktail, angola, fruits
- Production Technology
- Design printed directly on the cans with Pantone system inks.
- Design Challenge
- The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
- Research
- Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
- Inspiration
- The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
- Project Duration
- 6 months, Angola, USA and France
- Operation Flow
- The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.
