Sprouties Primary Function: Ikimenyetso cy'Ikirango by Studio Matte

Sprouties Primary Function: Ikimenyetso cy'Ikirango by Studio Matte is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Buronze in Kwamamaza Competition Category.

BuronzeKwamamaza· 2026

Sprouties Primary Function: Ikimenyetso cy'Ikirango

by Studio Matte

Client: Studio Matte

Igihembo cya A' Design Award cya Buronze Winner in Kwamamaza Category

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The Design

About Sprouties Primary Function: Ikimenyetso cy'Ikirango

Book Text: Sprouties ni ikirango cy'ubwatsi bw'injangwe buva ku murima bujya ku njangwe, gifite uburyo bwo gutanga ibicuruzwa bushingiye ku bwinshi bw'intungamubiri no ku mucyo wo mu murongo w'ihererekanya ry'ibicuruzwa. Ni cyo kirango cya mbere gitanga ubwatsi bw'injangwe bushya kandi bufite ubwiza mu bihugu bya Emirate z'Abarabu Zunze Ubumwe. Aho gukurikira imigenzo isanzwe y'inganda z'ibinyabuzima bikundwa, indangamuntu igaragara ikoresha igitekerezo cyo "Ubwiza Karemano," ihuza ubwatsi bwikubye cyane n'ibara ry'ikirembo cyoroheje hamwe n'inyuguti zihariye z'ikirango. Ishusho y'injangwe ihishijwe mu nyuguti "i". Ikintu cy'ingenzi muri uyu mushinga ni ipaki ifite intego ebyiri: ikote rifite imyenge rihinduka igikoresho cyiza kandi cyoroshye cyo kurimbisha ahantu ho hagati h'igihe cya none nyuma yo gufungura.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Sprouties Primary Function: Ikimenyetso cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Sprouties Primary Function: Ikimenyetso cy'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Sprouties Primary Function: Ikimenyetso cy'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Dimensions & Packaging: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Tags: pet, cat, wellness, premium, natural, feline, grass
Production Technology: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Design Challenge: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Research: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Inspiration: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Project Duration: 6 months, France and UAE
Operation Flow: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Team Members: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk