DuePiùTre – Più Che Hamburger Indangamuntu Igaragara by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.
BuronzeAmashusho· 2017
DuePiùTre – Più Che Hamburger Indangamuntu Igaragara
Client: Ferrariodesign
Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category
Verified Award Winner
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About DuePiùTre – Più Che Hamburger Indangamuntu Igaragara
DuePiùTre ni bistrot ntoya Ntabwo ari Hamburgers gusa, ariko na pastrami n'inzoga birashobora inkoko, byose bigasubirwamo nibicuruzwa bishya kandi byukuri mubutaliyani. Bulldog yatoranijwe kubera ko mugihe cyintambara ya mbere yisi yose yari mascot yingabo z’Amerika zirwanira mu mazi, kandi kubera ko ari imbwa y’inyamanswa y’umwe mu bafatanyabikorwa ba bistrot. Kugirango wishyure izina ryahimbwe ryaho, igishushanyo kirimo ingofero ya chef kuri bulldog hamwe no kwishyura bigerageza gutanga igitekerezo cyikigo gitanga ibiryo muburyo butaziguye.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
DuePiùTre – Più Che Hamburger Indangamuntu Igaragara ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. DuePiùTre – Più Che Hamburger Indangamuntu Igaragara biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. DuePiùTre – Più Che Hamburger Indangamuntu Igaragara ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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