Mrs T Igishushanyo cy'Ikigo na Julia Hell

Umushinga Mrs T Igishushanyo cy'Ikigo wa Julia Hell ni uwatsinze igihembo cyubahwa cyane 2018 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2018

Mrs T Igishushanyo cy'Ikigo

na Julia Hell

Umukiriya: Mrs T

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #60957

Injira ku Rutonde Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Mrs T Igishushanyo cy'Ikigo

Mrs T ni igishushanyo cy'ikigo gikorera ikigo gikora ibiryo byiza gikoresha icyayi nk'ikintu mu bikorwa byo guteka no mu biryo byiza. Indangamuco igaragara ifite isura isukuye kandi yiza, ifubiko ryayo rikaba ryera cyane rishyigikiwe n'amabara atatu y'ikigo. Ikirango gikora nk'urukuta rushyira ikimenyetso kuri buri kintu cyakozwe muri iryo kigo, kandi gishyirwaho mu miterere y'izahabu ishyushye ku makarita y'ibikorwa. Imisusire yatoranyijwe igaragaza inyandiko zanditswe n'intoki, kandi ikagaragaza kandi ikomeza umuco w'ubukorikori mu bikorwa. Amasashe n'ibisabo by'ikirahure bifungwa kandi bikandikwaho hanze kugira ngo birinde ibiryo biri imbere.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Mrs T Igishushanyo cy'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Mrs T Igishushanyo cy'Ikigo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Mrs T Igishushanyo cy'Ikigo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Ibipimo n'Ipaki: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Ibibazo Fatizo: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Ikoranabuhanga ryo Guteza Imbere: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Ikibazo cy'Ishusho: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Ubushakashatsi: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Ibyatumye Habaho: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Igihe cy'Umushinga: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Uburyo bw'Imikorere: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Abagize Itsinda: Frontend Developer: Jannis Hell
Abafotoye: All Images: Photographer / Jannis Hell, 2017