Feral Horses Brand Identity Umwihariko w'Ikigo by Emanuele Grittini is a highly esteemed winner of the very prestigious 2018 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2018

Feral Horses Brand Identity Umwihariko w'Ikigo

by Emanuele Grittini

Client: Feral Horses

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About Feral Horses Brand Identity Umwihariko w'Ikigo

Ibyanditswe: Feral Horses Brand Identity ni umwihariko w'ikigo wateguwe ku bw'isosiyete ikorera mu bucuruzi bw'ishoramari mu bugeni bugezweho. Uyu mwihariko ugenewe abantu batatu: abakunda ubugeni, abacuruzi b'inzobere, ndetse n'abantu bafite icyifuzo cyo kumenya no kugera ku ntsinzi. Ikimenyetso kimwe cy'ishusho gihuza impande ebyiri: iy'ubugeni n'iy'imari, ku buryo bugaragaza uko iyi brande ihuriza hamwe ibi bice byombi. Ikirango (logo) n'ubwoko bwacyo bitandukanye byakozwe mu buryo bunoze ku rwego rwa pikseli, kugira ngo iyo shusho igume igaragara kandi imenyekane neza. Amabara yagenwe hakoreshejwe sisitemu ya Pantone, nyuma agahindurirwa mu bwoko bwa sRGB na CMYK. Imisusire y'inyuguti (fonts) yatoranyijwe ikoresha neza mu byapa byanditswe ndetse no ku mbonerahamwe (écran).

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Feral Horses Brand Identity Umwihariko w'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Feral Horses Brand Identity Umwihariko w'Ikigo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Feral Horses Brand Identity Umwihariko w'Ikigo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Dimensions & Packaging: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Tags: art, investment, economy, financial, artist, artwork,
Production Technology: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Design Challenge: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Research: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiration: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Project Duration: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.