Menogga Igishushanyo cy'Ikirango na 1983Asia

Umushinga Menogga Igishushanyo cy'Ikirango wa 1983Asia ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2020

Menogga Igishushanyo cy'Ikirango

na 1983Asia

Umukiriya: 1983Asia

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #86957

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Menogga Igishushanyo cy'Ikirango

Menogga ni igishushanyo cy'ikirango gishingiye ku muco w'abaturage bake ba Zhuang mu Bushinwa. Umuco kavukire wa Zhuang ufite umugani uvuga ko abantu bavukira mu maruru, kandi imana-mugore Menogga iracyubahwa n'abantu muri iki gihe. Ikirango kigaragaza umwuka w'umugore, ubuntu n'ubwihangane bibonetse muri uyu mugani. Amashusho y'imyenda gakondo ya Zhuang yasomewe kandi asubirwamo gushushanywa hifashishijwe porogaramu z'ikoranabuhanga mu bishushanyo, kugira ngo habeho uburyo bugezweho bwo kubona ibintu. Ikirango cyashyizwe ku myambaro, ku bipfunyika ndetse no ku miyagi, hifashishijwe uburyo bwo gushyushya no gucapa (hot stamping), ubudozi bwo kwiyuhagira (embroidery) na flocking. Intego ni ugusangira umuco wa Guangxi n'abantu benshi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Menogga Igishushanyo cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Menogga Igishushanyo cy'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Menogga Igishushanyo cy'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Ibipimo n'Ipaki: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Ibibazo Fatizo: Package design, branding design, traditional culture, Asian design
Ikoranabuhanga ryo Guteza Imbere: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Ikibazo cy'Ishusho: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Ubushakashatsi: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Ibyatumye Habaho: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Igihe cy'Umushinga: this project finished in March 2018 in Guangxi China
Uburyo bw'Imikorere: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patente: 1983ASIA
Abagize Itsinda: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Abafotoye: 1983ASIA