Meat n Beer Igishushanyo Mbonera by Mateus Matos Montenegro

Meat n Beer Igishushanyo Mbonera by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2020

Meat n Beer Igishushanyo Mbonera

by Mateus Matos Montenegro

Client: Meat n Beer

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

13,375

Verified Award Winner

Verify Award Status for #87395

Shakisha Serivisi Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Igishushanyo Mbonera

Inyama n Byeri ifatwa nkububiko bwamamaye bugurisha inyama ninzoga zidasanzwe. Guhishurirwa ikirangantego byaturutse muguhuza ibicuruzwa byabo bibiri byamamare. Kuva kumutwe winka gakondo hamwe namahembe yazo yerekanwe, yahinduwe nigishushanyo mbonera muburyo bugezweho bwa rustic wire frame vector, ikorana nibindi bintu gakondo, icupa rya byeri. Ubumwe buri mu mwanya mwiza kandi mubi, mu buryo bwihuse kandi bwiza mu kimenyetso kimwe aho inyandiko nishusho bigira ishusho imwe. Imyandikire ikina kandi ivanga imiterere ishaje Imyandikire yinganda hamwe nibyanditswe bigezweho.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Meat n Beer Igishushanyo Mbonera ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Meat n Beer Igishushanyo Mbonera biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Meat n Beer Igishushanyo Mbonera ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro