Ifeza Amashusho · 2020

EXP Brasil Brand Igishushanyo Mbonera

by Mateus Matos Montenegro

Igihembo cya A' Design Award cya Ifeza 2020 in Amashusho
CLIENT: EXP Brasil
Estimated Number of Design Views: 73,175
Verification code D6CB5CF17D · Verify this award

Shakisha Serivisi Visit Site View at A' Design Award Press Release

Colors

About EXP Brasil Brand Igishushanyo Mbonera

Igishushanyo mbonera cya EXP Brasil gikomoka kumahame yisosiyete yubumwe nubufatanye. Gukoresha imvange hagati yikoranabuhanga nigishushanyo mumishinga yabo nko mubuzima bwibiro. Imyandikire yerekana ubumwe nimbaraga ziyi sosiyete. Inyuguti ya X igishushanyo irakomeye kandi ihuriweho ariko yoroheje cyane nikoranabuhanga. Ikirangantego cyerekana ubuzima bwa studio, hamwe nibintu biri mumabaruwa, haba kumwanya mwiza kandi mubi uhuza abantu nigishushanyo, umuntu kugiti cye hamwe, byoroshye hamwe nikoranabuhanga, urumuri ruto kandi rukomeye, rwumwuga numuntu ku giti cye.

About the Igihembo cya A' Design Award cya Ifeza

EXP Brasil Brand Igishushanyo Mbonera ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. EXP Brasil Brand Igishushanyo Mbonera biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. EXP Brasil Brand Igishushanyo Mbonera ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Press Kit

Unique Properties: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensions & Packaging: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tags: Architecture, brand, logotype, engineering, contruction, design
Production Technology: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Design Challenge: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Research: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiration: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Project Duration: The project started February 2018 and ended in January 2019
Operation Flow: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.