Yedao Lugui Baijiu Primary Function: Ipakisha ry'Ibinyobwa na Wen Liu and Xianwen Wu

Umushinga Yedao Lugui Baijiu Primary Function: Ipakisha ry'Ibinyobwa wa Wen Liu and Xianwen Wu ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2020

Yedao Lugui Baijiu Primary Function: Ipakisha ry'Ibinyobwa

na Wen Liu and Xianwen Wu

Umukiriya: Hainan Yedao Liquor Developemt Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

29,221

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #88698

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Yedao Lugui Baijiu Primary Function: Ipakisha ry'Ibinyobwa

Yedao Lugui Baijiu ni igishushanyo cy'ipakisha ry'ikirango cy'inzoga giturutse mu Ntara ya Hainan mu majyepfo y'Ubushinwa. Ahantu umunani hazwi cyane h'ubwiza h'i Hainan hagaragazwa nk'amashusho ku ruhande rw'imbere rw'icupa ry'ikirahure. Akarango k'ijosi gatandukanijwe n'ibara ritandukanye. Agasanduku ko hanze gakozwe muri acrylic n'impapuro, ku buryo icupa rifite amashusho riri imbere rigaragara neza. Gushyiraho izahabu no gucapa hakoreshejwe silike byakoreshejwe ku gasanduku, naho icupa ryarangijwe hakoreshejwe ubuhanga bwo gukalanga indabyo. Uburyo bworoshye bw'ibara ry'ubururu bugaragaza umuco n'ubukerarugendo byaho by'i Hainan.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Yedao Lugui Baijiu Primary Function: Ipakisha ry'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Yedao Lugui Baijiu Primary Function: Ipakisha ry'Ibinyobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Yedao Lugui Baijiu Primary Function: Ipakisha ry'Ibinyobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Ibipimo n'Ipaki: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Ibibazo Fatizo: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Ikoranabuhanga ryo Guteza Imbere: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Ikibazo cy'Ishusho: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Ubushakashatsi: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Ibyatumye Habaho: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Igihe cy'Umushinga: The project started in October 2018 and finished in May 2019 in Shenzhen.
Uburyo bw'Imikorere: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Abagize Itsinda: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Abafotoye: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.