Happy Ginger Ale Primary Function: Ipfundikizo ry'Ibinyobwa na Wen Liu and Jiayi Sun

Umushinga Happy Ginger Ale Primary Function: Ipfundikizo ry'Ibinyobwa wa Wen Liu and Jiayi Sun ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2020

Happy Ginger Ale Primary Function: Ipfundikizo ry'Ibinyobwa

na Wen Liu and Jiayi Sun

Umukiriya: Shenzhen Oracle Creative Design Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

29,033

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #88703

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Happy Ginger Ale Primary Function: Ipfundikizo ry'Ibinyobwa

Happy Ginger Ale ni igishushanyo mbonera cy'ipfundikizo ry'ikinyobwa cya tangawizi kigurishwa mu maddebe ya aluminiyumu. Buri idebe rifite uburebure bwa milimetero 115, ubugari bwa milimetero 66 n'ubuhagarike bwa milimetero 66. Igishushanyo nyamukuru ni igishushanyo cyakozwe n'intoki kigaragaza abantu bane bitwa Ginger Man, Ginger Lady, Ginger Grandma na Ginger Kid. Aba bantu bane bahagarariye abagabo, abagore, abasaza n'abana. Buri muntu afashe idebe kandi agaragaza isura y'umunezero. Iyi mifuru yoroshye kandi izima igamije kubaka isano y'ibyiyumvo no gutumira abaguzi kugira ngo bumve uburyohe bwa tangawizi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Happy Ginger Ale Primary Function: Ipfundikizo ry'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Happy Ginger Ale Primary Function: Ipfundikizo ry'Ibinyobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Happy Ginger Ale Primary Function: Ipfundikizo ry'Ibinyobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Ibipimo n'Ipaki: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Ibibazo Fatizo: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Ikoranabuhanga ryo Guteza Imbere: The design material is made of aluminum can.
Ikibazo cy'Ishusho: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Ubushakashatsi: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Ibyatumye Habaho: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Igihe cy'Umushinga: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Uburyo bw'Imikorere: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Abagize Itsinda: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Abafotoye: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018