Mi Bluetooth Headset Mini Primary Function: Ipfundikizo rya Headset by Xiaomi

Mi Bluetooth Headset Mini Primary Function: Ipfundikizo rya Headset by Xiaomi is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2020

Mi Bluetooth Headset Mini Primary Function: Ipfundikizo rya Headset

by Xiaomi

Client: Xiaomi

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

25,065

Verified Award Winner

Verify Award Status for #89158

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Bluetooth Headset Mini Primary Function: Ipfundikizo rya Headset

Mi Bluetooth Headset Mini ni ipfundikizo ryakozwe kubera headset yo gukoraho imyitozo ngororamubiri ifite ubunini buto. Igikonoshwa cya headset ni cyoroshye kandi gifite buto imwe iziritse. Ipfundikizo rikoresha amashusho y'abahanzi b'indirimbo bazwi cyane, ku buryo igikonoshwa gifite ishusho y'igi kigaragara nk'umutwe, naho buto ikagaragara nk'akanwa gafunguye. Ibisubizo bigaragaza umuririmbyi cyangwa umuyobozi w'abaririmbyi, kandi bitanga imico ku gicuruzwa cyoroshye. Igitwaro cya PET kibika headset na kontorolera imbere, mu gihe insinga zishoboka kuguma zihishe. Ipfundikizo ry'impapuro rituma imiterere iguma ikomeye. Igishushanyo kigamije gukurura abakoresha bafite hagati y'imyaka 18 na 29.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Mi Bluetooth Headset Mini Primary Function: Ipfundikizo rya Headset ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Mi Bluetooth Headset Mini Primary Function: Ipfundikizo rya Headset biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mi Bluetooth Headset Mini Primary Function: Ipfundikizo rya Headset ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensions & Packaging: dimension: height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, packaging, colorful, musician
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge