Go Training Institution Kwamamaza Ikirango by Seethink

Go Training Institution Kwamamaza Ikirango by Seethink is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2020

Go Training Institution Kwamamaza Ikirango

by Seethink

Client: Seethink

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Go Training Institution Kwamamaza Ikirango

Go Training Institution ni umushinga w'ibarwa ry'ubwoko bw'ikigo washyizweho ku ishuri ryigisha umukino w'urubaho w'Ubushinwa uzwi nka Go. Iyi bwoko ikoresha imisusire y'ibintu n'ubusa bikikuye hagati, igitekerezo cy'igaragara gihuriye n'uburinganire buboneka mu muco wa Go. Gushushanya imirongo mu buryo gakondo bw'ubwoko bw'ubwino n'urukoba bihujwe n'imikorere y'umukino wa Go. Ibintu bya kera bihujwe n'imisusire igezweho kandi y'urubyiruko kugira ngo bibashe guhuza n'abana. Ibicapo birimo amakarita y'amazina, impapuro z'ubwandiko n'amakarita y'kwigisha, akorwa hakoreshejwe icapa rya digitale n'igishushanyo cya lazeri. Intego ni ukwamamaza umuco w'Ubushinwa mu buryo bugaragara.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Go Training Institution Kwamamaza Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Go Training Institution Kwamamaza Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Go Training Institution Kwamamaza Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang