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Press Igitabo Cyubuhanzi by Tsuyoshi Omori

Press Igitabo Cyubuhanzi by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.


BuronzeAmashusho· 2020

Press Igitabo Cyubuhanzi

by Tsuyoshi Omori

Client: Mika Yamakoshi

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Verified Award Winner

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Colors

The Design

About Press Igitabo Cyubuhanzi

Igitabo cyubuhanzi cyateguwe kugirango gishakishe ikibazo cyabajijwe numuhanzi wimitako; ibikorwa byacu byo guhuza ibitekerezo ubu biterwa cyane no gushakisha kumurongo aho kuba ibyatubayeho cyangwa ibyiyumvo byacu. Igitabo kirimo ibice 8 hamwe nijambo ryibanze bikomoka kumashusho algorithm. Amagambo yose yacapishijwe ukwayo kurupapuro rwo gukurikirana kugirango abayareba babone haba muri kolage gusa, cyangwa guhuza hamwe nijambo ryibanze.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Press Igitabo Cyubuhanzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Press Igitabo Cyubuhanzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Press Igitabo Cyubuhanzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This art book features 8 collages and the keywords derived from the algorithm. The keywords are each printed separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords. Square paper allows the viewer to see the collage and words equally from 8 different angles. As typography, the title PRESS is creatively arranged in the seams, etc. to conjure the image of the roller printing machine that was used for making the collage.
Dimensions & Packaging
Width 210mm x Height 210mm x Depth 10mm 40pages 100g
In this book, plain papers and tracing papers are alternately used.
Tags
art book, jewelry art, PRESS, artificial intelligence, book design, graphic design
Production Technology
Stretchy paper and acrylic paints were used in making collages with an aim to minimize personal taste or intention of the jewelry artist as much as possible. Also, keywords linked to each collage were obtained using the Google image search algorithm.
Design Challenge
We printed the keywords derived from the algorithm separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords.

We used square paper as it allows the viewer to see the collage and words equally from 8 different angles.

Out of 40 collages, we carefully selected 8 collages in terms of its wide range of keywords and uniqueness in shape.
Research
To explore a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities.
This art book presents the viewer an opportunity to see both abstract collages and the keywords derived from the algorithm, which makes them realize their act of seeing and associating is changing due to the rise of artificial intelligence.
Inspiration
This art book was designed to feature the view of a jewelry artist who was confronted with a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities. She uploaded images of her own collage onto an image search engine to create a list of keywords through an algorithm. Will we blindly trust the search results? Or can we accept the differences, and find clues to develop a new way of seeing?
Project Duration
The project started in February 2019 in Tokyo. As a deliverable, this art book was published on June 27, 2019.
Operation Flow
This art book is already available online.
Just after its publication, we joined the Tokyo Art Book Fair 2019 in July. More exhibitions are coming soon.
Patents
Copyrights belong to Mika Yamakoshi, 2019.
Team Members
Arte Director and Designer: Tsuyoshi Omori
Photographer: Takashi Hiramatsu
Translator: Marika Seo
Art work: Mika Yamakoshi
Image Credits
Image#1:Photographer Takashi Hiramatsu, 2019.
Image#2:Photographer Takashi Hiramatsu, 2019.
Image#3:Photographer Takashi Hiramatsu, 2019.
Image#4:Photographer Takashi Hiramatsu, 2019.
Image#5:Photographer Takashi Hiramatsu, 2019.

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