Wood and Tree Primary Function: Affiche by Yu Zhuang

Wood and Tree Primary Function: Affiche by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2020

Wood and Tree Primary Function: Affiche

by Yu Zhuang

Client: Jia Saitama

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About Wood and Tree Primary Function: Affiche

Wood and Tree ni affiche yakozwe kubera inama y'ubwubatsi yabereye i Tokyo, mu Buyapani. Insanganyamatsiko y'iyo nama ni imikoreshereze mishya y'ibiti, ikintu cya kera, mu bwubatsi bugezweho. Iyi affiche ikoresha ururimi rugezweho rw'igishushanyo mu kwigana igishushanyo cya kera cy'impeta z'ibiti. Imirongo y'imibare, ubugari, imigongo n'amabara bitandukanye yagerageje kugira ngo hakorwe iryo shusho. Igisubizo kiba cy'imibare mu miterere yacyo, ariko ubwiza busanzwe buracyaguma. Iyi affiche ipima milimetero 210 kuri 297. Yagaragarijwe ku muryango w' injira, aho abashyitsi bashoboraga gufata udupapuro duto.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Wood and Tree Primary Function: Affiche ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Wood and Tree Primary Function: Affiche biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Wood and Tree Primary Function: Affiche ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
Dimensions & Packaging: Width 210mm x Height 297mm
Tags: Modern, mathematical, nature, minimal, geometric
Production Technology: Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
Design Challenge: The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
Research: The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
Inspiration: The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
Project Duration: The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
Operation Flow: It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
Team Members: Zhuang Yu
Image Credits: Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.