Pleady Branding Umumenyerekano w'Ikirango by Katsumi Tamura

Pleady Branding Umumenyerekano w'Ikirango by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2020

Pleady Branding Umumenyerekano w'Ikirango

by Katsumi Tamura

Client: Good Morning Inc

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pleady Branding Umumenyerekano w'Ikirango

Pleady Branding ni gahunda y'umumenyerekano w'ikirango yakorewe uruganda rwihariye rukora ubwoya bwo gufatanya (taping). Iyi gahunda irimo izina ry'ikirango, ikirango cy'ikimenyetso, ipaki, urubuga rwa interineti, katalogi z'ibicuruzwa, amashusho y'ikirango n'ibyumba by'imurikagurisha. Izina rihuza amagambo "play" na "ready". Itumanaho rishingiye ku ijambo rikurikirana Tape or Lose ndetse n'ishusho nyamukuru y'umukobwa uhiga, iyo shusho ikaba yatewe n'umurongo unyura muri kirangamenyetso. Ibara ry'umuhondo-icyatsi rigaragaza ko iyi gahunda yibanda ku bakinnyi. Imicungire y'amabara igumisha ibara ry'ikirango ryahamye kuri impapuro, kuri filime no ku mbonerahamwe.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Pleady Branding Umumenyerekano w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Pleady Branding Umumenyerekano w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Pleady Branding Umumenyerekano w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Dimensions & Packaging: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tags: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Production Technology: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Design Challenge: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspiration: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Project Duration: PLEADY launched in July 2019.
Operation Flow: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Team Members: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida