Yo,verde Amavuta Ya Elayo by Antonio Cuenca

Yo,verde Amavuta Ya Elayo by Antonio Cuenca is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2020

Yo,verde Amavuta Ya Elayo

by Antonio Cuenca

Client: Yo, Verde

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Yo,verde Amavuta Ya Elayo

Imyitozo ngororamubiri kuri iki gishushanyo cyahumetswe na sirupe ya sirike ya kera. Izina nikirangantego cyibicuruzwa byerekana ibara ryicyatsi cyamavuta imbere. Imbere, ikirangantego cyubatswe kuva kumusaraba wa farumasi ukora umutima wuzuye. Igishushanyo cyiza kandi kitagira ubuhanga gikoresha ubutumwa bujyanye nubuzima nibirimo.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Yo,verde Amavuta Ya Elayo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Yo,verde Amavuta Ya Elayo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Yo,verde Amavuta Ya Elayo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Dimensions & Packaging: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Tags: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Production Technology: Glass. This bottle is painted in white, and printed in two colours.
Design Challenge: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspiration: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Project Duration: The project started in November 2016 and finished in February 2017 in Úbeda.
Operation Flow: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Image Credits: Fotógrafo: Balta fotografo