Option Igishushanyo cy'Iposita by Haolai Zhou

Option Igishushanyo cy'Iposita by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2020

Option Igishushanyo cy'Iposita

by Haolai Zhou

Client: H.Design

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Igishushanyo cy'Iposita

Option ni igishushanyo cy'iposita kijyanye n'uburenganzira bw'abagore. Iyi posita isaba abagore kutacecekera ahubwo bagaragaze ijwi ryabo ku isi. Ubutumwa kandi busaba abaturage muri rusange kutacecekera ku kibazo kibaho aho baba buri munsi. Guceceka si icyifuzo cyiza ku bagore cyangwa ku baturage muri rusange. Ishusho y'ingenzi ni ikimenyetso cy'umusaraba, cyafashwe ku bishushanyo n'inyandiko byasezeranyijwe mu gihe cyo gusuzuma iyi mirimo. Uyu musaraba ugaragaza ko guceceka atari icyifuzo. Iyi posita ipima santimetero 28 ku 43 (11 by 17 inches).

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Option Igishushanyo cy'Iposita ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Option Igishushanyo cy'Iposita biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Option Igishushanyo cy'Iposita ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018