Antme Umwihariko w'Ikigo by Donggyun Kang

Antme Umwihariko w'Ikigo by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2020

Antme Umwihariko w'Ikigo

by Donggyun Kang

Client: Ant:me

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Colors

The Design

About Antme Umwihariko w'Ikigo

Antme ni gahunda y'umwihariko w'ikigo yakorewe ikirango cyigenga mu gukora no kugurisha imyenda y'imbwa n'itanga amasomo ku batunzi n'imbwa zabo z'inshuti. Ikirango cyunga umuntu n'imbwa byanditswemo nk'imizingo, kigaragaza umubano uri hagati y'abantu n'imbwa. Iyi shusho isubiramo kandi ikavanga kugira ngo ikore imyubakire igera kuri byinshi. Iyi myubakire ikoreshwa ku mifuka y'ibicuruzwa, ibikoresho by'ubucuruzi n'imbuga za interineti. Uyu mwihariko ugamije kwerekana imico myiza hamwe n'ubuhanga bw'iki kirango.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Antme Umwihariko w'Ikigo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Antme Umwihariko w'Ikigo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Antme Umwihariko w'Ikigo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
Dimensions & Packaging: Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
Tags: Antme, CI, BI, Corporate Identity, Brand Identity, Branding
Production Technology: Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
Design Challenge: We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
Research: We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
Inspiration: Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim