Umushinga 13 International Cultural Media Icyerekezo cy'Ikirango wa Creator Strategic Marketing Co., Ltd ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
BuronzeAmashusho· 2020
13 International Cultural Media Icyerekezo cy'Ikirango
na Creator Strategic Marketing Co., Ltd
Umukiriya: CREATOR Strategic Marketing Co., Ltd
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #92411Imigereranyo
Ibyerekeye 13 International Cultural Media Icyerekezo cy'Ikirango
Umwandiko w'Igitabo: 13 International Cultural Media ni icyerekezo cy'ikirango cyakozwe ku bw'isosiyete ikora muri gahunda za tereviziyo, amafilime, iterambere ry'umuco n'ubuhanga, ndetse n'imyidagaduro. Ikirango gishingiye ku ijambo Thirteen, cyanditswe mu mirongo yakozwe n'ikiganza mu buryo bugaragaza imbaraga n'agatsindiro. Umubare w'Igiarabu 13 wongewemo nk'ikimenyetso cy'inyongera, ugaragaza inkuru ifite agaciro ijyanye n'ishingwa ry'iyi sosiyete. Amabara y'umukara n'izahabu ni yo yifashishijwe cyane, ahitanwe kugira ngo agaragaze ubuhanga n'imiterere mpuzamahanga. Ku mpapuro z'ibaruwa n'ibikoresho by'ibiro, ikirango gikorwaho imikorere yo kugabanya no kwagura kugira ngo kigaragare neza.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
13 International Cultural Media Icyerekezo cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. 13 International Cultural Media Icyerekezo cy'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. 13 International Cultural Media Icyerekezo cy'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
- Ibipimo n'Ipaki
- Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm - Ibibazo Fatizo
- branding, identity, entertainment, multimedia, creative
- Ikoranabuhanga ryo Guteza Imbere
- Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image. - Ikibazo cy'Ishusho
- When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
- Ubushakashatsi
- In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
- Ibyatumye Habaho
- At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
- Igihe cy'Umushinga
- The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
- Uburyo bw'Imikorere
- The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
- Abagize Itsinda
- Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh
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