Psiloreitis Ibikoresho fyo Gupaka Ibinyobwa Bikonje by Antonia Skaraki

Psiloreitis Ibikoresho fyo Gupaka Ibinyobwa Bikonje by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2021

Psiloreitis Ibikoresho fyo Gupaka Ibinyobwa Bikonje

by Antonia Skaraki

Client: Psiloreitis

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Colors

The Design

About Psiloreitis Ibikoresho fyo Gupaka Ibinyobwa Bikonje

Psiloreitis ni igishushanyo cy'ipaki cy'ibinyobwa bya Gazoza cyakozwe mu buryo bugarukira ku ngano ntoya. Iyi paki igaragaza imyaka mirongo irindwi (70) y'umusaruro. Buri tagi igaragaza igihembwe kitandukanye, guhera mu myaka ya 1950 kugeza mu myaka ya 2010, hakoreshejwe imigenzo ihuriweho n'imyambarire, umuziki, na tekinoroji bya buri gihe. Ibishushanyo byateguwe mu buryo bw'imigenzo igezweho y'amabara n'imiterere. Icupa rikozwe mu birahure, naho tagi ikaba ari umufuka w'impapuro, wahiswemo kubera ko ari uburyo bwitaho ibidukikije. Buri cupa rifite imisusire yaryo bwite, bityo umuntu ashobora gukusanya urutonde rwose.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Psiloreitis Ibikoresho fyo Gupaka Ibinyobwa Bikonje ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Psiloreitis Ibikoresho fyo Gupaka Ibinyobwa Bikonje biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Psiloreitis Ibikoresho fyo Gupaka Ibinyobwa Bikonje yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
Dimensions & Packaging: Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company.
Tags: Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
Production Technology: Glass and paper. Environmentally friendly packaging.
Design Challenge: The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
Research: Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Inspiration: Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
Project Duration: The project started and finished in 2019, in Athens, Greece.
Operation Flow: This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.

Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019