Avgoulakia Ibikoresho byo Kugurisha by Antonia Skaraki

Avgoulakia Ibikoresho byo Kugurisha by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2021

Avgoulakia Ibikoresho byo Kugurisha

by Antonia Skaraki

Client: Zouras Farm

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Colors

The Design

About Avgoulakia Ibikoresho byo Kugurisha

Ni iki cyabanje: inkoko cyangwa igi? Niyo kibazo cya mbere gisanzwe kigomba gusubizwa, ariko muri iki kibazo hari ikindi kibazo kandi. Iyo ushaka kwishimira ibicuruzwa bya kera mu buryo butiteguye kandi butandukanye, ni iki ukeneye? Nibyo, icya mbere, iyerekwa ritunguranye rishobora kwitandukanya. Nicyo cyagombaga gukorerwa brand Avgoulakia, binyuze mu gitekerezo cy'ubuhanga gishobora kwerekana imico yihariye ya brand mu buryo bugezweho, butandukanye kandi bushimishije.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Avgoulakia Ibikoresho byo Kugurisha ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Avgoulakia Ibikoresho byo Kugurisha biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Avgoulakia Ibikoresho byo Kugurisha yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions & Packaging: kit: paper, 479 x 1157 (mm)
Tags: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology: Paper. Environmentally friendly.
Design Challenge: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Research: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiration: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Project Duration: The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019