WiseTribe Education Primary Function: Ikimenyetso Ranga Gishushanyije by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2020

WiseTribe Education Primary Function: Ikimenyetso Ranga Gishushanyije

by Somethink Brand

Client: WiseTribe education

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education Primary Function: Ikimenyetso Ranga Gishushanyije

Book Text: WiseTribe Education ni ikimenyetso ranga gishushanyije cyakorewe ishyirahamwe ry'uburezi rifasha abana kuva bavutse kugeza ku myaka cumi n'ibiri. Izina ry'ikirango mu Gishinwa weisi rimeze nk'ijambo ry'Icyongereza wise, rinasobanura no gutekereza. Iki kimenyetso gikoresha imikoranire y'amabara akomeye n'amashusho y'inyongera kugira ngo gigaragaze ubwisanzure n'ubushobozi bwo gutekereza. Inyamaswa ziranga ikirango, harimo umuntu kavukire, dinosaur, igiti cy'ubwenge n'umubumbe, bifasha abana guhuza n'ikirango. Iki kimenyetso gishyirwa ku mabango, ku nyandiko z'imbuga nkoranyambaga, ku makarita y'ubucuruzi, ku maduka n'ibimenyetso byo kwambara.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

WiseTribe Education Primary Function: Ikimenyetso Ranga Gishushanyije ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. WiseTribe Education Primary Function: Ikimenyetso Ranga Gishushanyije biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. WiseTribe Education Primary Function: Ikimenyetso Ranga Gishushanyije ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.