Korea Sport Coach Federation Kuranga No Kwerekana Indangamuntu by Yena Choi and Jinha Seo

Korea Sport Coach Federation Kuranga No Kwerekana Indangamuntu by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2020

Korea Sport Coach Federation Kuranga No Kwerekana Indangamuntu

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Korea Sport Coach Federation Kuranga No Kwerekana Indangamuntu

KSCF ni ishami ryimikino yo muri koreya ikusanya impuguke zijyanye na siporo zirimo abakinnyi ndetse nabahoze bakinira ikipe yigihugu, abatoza, na banyiri amakipe y'imikino. Ikirangantego cyumutima cyakuwe muri XY axis, igereranya euphoria yumukinnyi na adrenaline, ubwitange bwumutoza no gukunda amakipe yabo ndetse no gukunda siporo muri rusange. Ikirangantego cyumutima kigizwe nibice bine bya puzzle: ugutwi, umwambi, ikirenge, numutima. Ugutwi kugereranya kumva, umwambi ugereranya intego nicyerekezo, ikirenge kigereranya ubushobozi, naho umutima ugereranya ishyaka.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Korea Sport Coach Federation Kuranga No Kwerekana Indangamuntu ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Korea Sport Coach Federation Kuranga No Kwerekana Indangamuntu biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Korea Sport Coach Federation Kuranga No Kwerekana Indangamuntu ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team