Mitsubishi eK X (Cross) Primary Function: Agatabo k'amamenyesha by Tomohira Kodama

Mitsubishi eK X (Cross) Primary Function: Agatabo k'amamenyesha by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Kwamamaza Competition Category.

IfezaKwamamaza· 2020

Mitsubishi eK X (Cross) Primary Function: Agatabo k'amamenyesha

by Tomohira Kodama

Client: Mistubishi Motors

Igihembo cya A' Design Award cya Ifeza Winner in Kwamamaza Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Primary Function: Agatabo k'amamenyesha

Book Text: Mitsubishi eK X ni agatabo k'amamenyesha kakozwe kubera imodoka nto y'ubwoko bwa kei ifite imiterere ya crossover. Aka gatabo kerekana iyi modoka nk'icyitegererezo gito gifite kamere ya SUV, imiterere igezweho ndetse n'ikoreshwa rike rya lisansi. Uko ibintu byashyizweho bikurikiza igitekerezo cya Cute Beast cyanayoboye imiterere yo hanze y'imodoka. Ihuriro rikomeye ry'ibara ry'umuhondo n'iryirabura rikoreshwa mu kurehereza amaso ku mwanya wa mbere. Buri mikorere n'ibiranga imikorere byerekanwa mu buryo bwumvikana neza. Aka gatabo kakozwe kugira ngo kagere ku bakiriya bashaka kugerageza ikintu gishya.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Mitsubishi eK X (Cross) Primary Function: Agatabo k'amamenyesha ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Mitsubishi eK X (Cross) Primary Function: Agatabo k'amamenyesha biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mitsubishi eK X (Cross) Primary Function: Agatabo k'amamenyesha ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release