Miltos Primary Function: Ikimenyetso cy'Ikirango, Gupakira na Yuta Takahashi

Umushinga Miltos Primary Function: Ikimenyetso cy'Ikirango, Gupakira wa Yuta Takahashi ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2020

Miltos Primary Function: Ikimenyetso cy'Ikirango, Gupakira

na Yuta Takahashi

Umukiriya: Miltos

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

50,553

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #99373

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Miltos Primary Function: Ikimenyetso cy'Ikirango, Gupakira

Miltos ni igishushanyo cy'ikimenyetso cy'ikirango n'igishushanyo cyo gupakira ku kirango cya shokola. Igitekerezo kigira icyerekezo gikwira intanga (bean) kikagera ku kabari (bar), ariko gikagihindura icyerekezo cy'igiti kigana ku kabari, kigashimangira impumuro nziza ya kakawo. Igipakiro gikozwe mu mpapuro nziza z'ubururu bwijimye zifite ubwiza bumurikira, iranga rigaragaza uburyo bw'igitambaro cya silike hamwe n'igitonyanga cya zahabu. Agasanduku gafungura nk'urupapuro rwo hejuru rw'igitabo kandi gafite ikarita igaragaza uburyohe isobanura buri buryohe mu buryo burambuye, nk'uko bigenda kuri vino. Agasanduku k'ibihimbano gashingiye ku ishusho y'ububiko bw'ibitabo. Igishushanyo gishyigikira ubunararibonye butuje bw'ikirango ku bantu bakuru.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Miltos Primary Function: Ikimenyetso cy'Ikirango, Gupakira ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Miltos Primary Function: Ikimenyetso cy'Ikirango, Gupakira biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Miltos Primary Function: Ikimenyetso cy'Ikirango, Gupakira ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Ibipimo n'Ipaki: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Ibibazo Fatizo: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Ikoranabuhanga ryo Guteza Imbere: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Ikibazo cy'Ishusho: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Ubushakashatsi: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Ibyatumye Habaho: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Igihe cy'Umushinga: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Uburyo bw'Imikorere: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Patente: Copyrights belong to Yuta Takahashi, 2020
Abagize Itsinda: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Abafotoye: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020