HanKkeut Primary Function: Ikimenyetso cy'Ikirango by Jaehun Kim

HanKkeut Primary Function: Ikimenyetso cy'Ikirango by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2020

HanKkeut Primary Function: Ikimenyetso cy'Ikirango

by Jaehun Kim

Client: Visang

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About HanKkeut Primary Function: Ikimenyetso cy'Ikirango

Book Text: HanKkeut ni ikimenyetso cy'ikirango cy'urukurikirane rw'ibitabo by'amashuri abanza byakozwe binyuze mu bufatanye hagati y'abanyeshuri n'abarimu. Intego y'iki kirango ni ihuza rimwe rusange mu kwiga. Igishushanyo cyo ku gifuniko gikoresha umurongo uhujwe uva ku ishusho y'ikimenyetso cy'ikirango kugira ngo werekane ibyiyumvo byo kuzamuka. Uwo murongo umwe ushyirwa ku bitabo byose bya HanKkeut kugira ngo hakorwe ikiranga gishushanyije gihamye. Amabara akeye, imiterere yaka hejuru n'utumenyetso twa holografike bikoreshwa ku bifuniko. Ibyiciro bitandukanye by'imyaka bitandukanywa n'amabara atandukanye y'ibifuniko.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

HanKkeut Primary Function: Ikimenyetso cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. HanKkeut Primary Function: Ikimenyetso cy'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. HanKkeut Primary Function: Ikimenyetso cy'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students.
Dimensions & Packaging: The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing.
Tags: Learning Method, Brand Identity, all in one, connect, ascension
Production Technology: The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
Design Challenge: In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
Research: Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
Inspiration: The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
Project Duration: HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
Operation Flow: HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
Team Members: Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park
Image Credits: Visang Creative Design Lab, 2019