Bomapp Igishushanyo cy'Umwihariko wa Ikirango na Taiyoon Lee

Umushinga Bomapp Igishushanyo cy'Umwihariko wa Ikirango wa Taiyoon Lee ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2020

Bomapp Igishushanyo cy'Umwihariko wa Ikirango

na Taiyoon Lee

Umukiriya: Bomapp

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #99409

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Bomapp Igishushanyo cy'Umwihariko wa Ikirango

Bomapp ni igishushanyo cy'umwihariko w'ikirango cyakorewe sosiyeti ikora ikoranabuhanga mu bwishingizi. Izina Bomapp rihuza ijambo "boheom," ijambo ry'Ikoreya risobanura ubwishingizi, n'ijambo "map." Ikimenyetso, amashusho y'ingenzi, ndetse n'igishushanyo muri rusange bigaragaza igitekerezo cy'ugukumbatira, bikongera imbaraga ku mwihariko w'ikirango. Ubwoko bw'inyandiko burimo inyuguti B, yashushanyijwe hakurikijwe umubare wa zahabu (golden ratio). Imibare y'ubushishozi ikoreshwa mu kugaragaza icyizere n'ubuhanga bw'akazi, ari byo bibanze by'agaciro mu rwego rw'ubwishingizi. Ikirango kigaragara mu ibara rimwe, ari ryo ubururu cyangwa umweru, bitewe n'ibara ry'inyuma rikoreshejwe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Bomapp Igishushanyo cy'Umwihariko wa Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Bomapp Igishushanyo cy'Umwihariko wa Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Bomapp Igishushanyo cy'Umwihariko wa Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Ibipimo n'Ipaki: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Ibibazo Fatizo: Bomapp , insurance, finance, branding
Ikoranabuhanga ryo Guteza Imbere: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Ikibazo cy'Ishusho: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Ubushakashatsi: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Ibyatumye Habaho: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Igihe cy'Umushinga: 10.01.2019 - 09.04.2020 / Seoul, Korea
Uburyo bw'Imikorere: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Abagize Itsinda: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim