Wild Cook Advertising Icyapa by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Icyapa by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cy'icyuma in Kwamamaza Competition Category.

IcyumaKwamamaza· 2020

Wild Cook Advertising Icyapa

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Igihembo cya A' Design Award cy'icyuma Winner in Kwamamaza Category

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Verified Award Winner

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Colors

The Design

About Wild Cook Advertising Icyapa

Kwamamaza nikimwe mubice byingenzi byerekana ibicuruzwa. Kugirango babashe kwerekana igishushanyo, abashushanya bagomba kumva ibintu byingenzi byubushakashatsi kandi kugirango babigaragaze muburyo bwubuhanzi, bagomba kwibanda kubintu byingenzi byingenzi. Igishushanyo cyerekanwe ni ibyapa byamamaza ibicuruzwa bitanga bitandukanye impumuro y'itabi kuva gutwika neza ibikoresho bisanzwe kugeza ibiryo niyo mpamvu abayishushanyije bashimangiye kwerekana ibikoresho karemano byaka n'umwotsi ubivamo. Abashushanya intego yari iyo kubatera amatsiko yo kwamamaza.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Wild Cook Advertising Icyapa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Wild Cook Advertising Icyapa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Wild Cook Advertising Icyapa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad