Beyond the Blue Primary Function: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱪᱷᱟᱯᱟ Competition Category.
ᱨᱩᱯᱟᱪᱷᱟᱯᱟ· 2020
Beyond the Blue Primary Function: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ
by Sung ho Nam
Client: Cosmo-Sloth
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱪᱷᱟᱯᱟ Category
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- Verified Award Winner
- Verify Award Status for #101318
The Design
About Beyond the Blue Primary Function: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ
Book Text: ᱵᱤᱭᱳᱱᱰ ᱫ ᱵᱞᱩ ᱫᱳ ᱫᱚᱨᱭᱟ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱠᱟᱱ ᱡᱟᱹᱜᱟᱨ ᱠᱟᱛᱷᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱟᱹᱝ ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱠᱟᱱᱟ ᱾ ᱡᱚᱛᱚ ᱟᱫᱷᱮᱭᱟᱭ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱟᱞᱜᱟ ᱱᱟᱛᱟ ᱨᱮᱭᱟᱜ ᱨᱚᱡᱚᱜᱽ ᱴᱩᱠᱲᱟᱹ ᱛᱮ ᱮᱦᱚᱵᱚᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱚᱨᱭᱟ ᱨᱮᱭᱟᱜ ᱟᱞᱜᱟ ᱟᱞᱜᱟ ᱢᱚᱦᱚᱲᱟ ᱠᱚ ᱩ�dᱩᱜᱼᱟ ᱾ ᱢᱤᱫᱴᱟᱹᱝ ᱦᱟᱨᱤᱭᱟᱲ ᱴᱩᱠᱲᱟᱹ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱵᱮᱥ ᱛᱚᱨᱚᱡ ᱫᱚᱨᱭᱟ ᱵᱤᱨ ᱨᱮᱭᱟᱜ ᱚᱛ ᱮᱢᱟᱜ-ᱟ, ᱟᱨ ᱢᱤᱫᱴᱟᱹᱝ ᱟᱨᱟᱜ ᱴᱩᱠᱲᱟᱹ ᱫᱚ ᱦᱟᱹᱠᱩ ᱢᱟᱭᱟᱢ ᱛᱮ ᱦᱮᱸᱫᱮ ᱟᱠᱟᱱ ᱫᱚᱨᱭᱟ ᱨᱮᱭᱟᱜ ᱚᱛ ᱮᱢᱟᱜ-ᱟ ᱾ ᱨᱚᱡᱚᱜᱽ ᱫᱚ ᱡᱚᱛᱚ ᱩᱢᱮᱨ ᱨᱮᱭᱟᱜ ᱯᱟᱲᱦᱟᱣ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱡᱟᱹᱴᱤᱞ ᱡᱟᱹᱜᱟᱨ ᱠᱟᱛᱷᱟ ᱠᱚ ᱵᱩ�caᱣ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱟᱦᱡ ᱟᱨ ᱡᱟᱦᱟᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱮᱠᱟ ᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱫᱚ 187 ᱢᱤᱢᱤ ᱠᱷᱚᱱ 245 ᱢᱤᱢᱤ ᱟᱨ 90 ᱥᱟᱦᱴᱟ ᱢᱮ�niᱭᱟᱜ-ᱟ ᱾ ᱪᱷᱟᱯᱟ ᱨᱮ 100 ᱜᱽᱨᱟᱢ ᱢᱮᱴ ᱠᱟᱜᱩᱡ ᱨᱮ ᱥᱚᱭᱟᱵᱤᱱ ᱥᱩᱱᱩᱢ ᱨᱚᱡᱚᱜᱽ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱥᱩᱛᱟᱹᱢ ᱛᱮ ᱡᱚᱲᱟᱣ ᱫᱚ ᱟᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱵᱮᱵᱷᱟᱨ ᱠᱚ ᱠᱚᱢ ᱮᱢᱟᱜ-ᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Beyond the Blue Primary Function: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Beyond the Blue Primary Function: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
- Dimensions & Packaging
- This book is 187mm wide and 245mm long and has 90 pages.
- Tags
- Environmental Protection, Sustainability, Coexistence, Color, Ocean
- Production Technology
- This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
- Design Challenge
- The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
- Research
- Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
- Inspiration
- Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
- Project Duration
- The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
- Operation Flow
- The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
- Team Members
- Sung ho Nam
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