Everything ᱡᱟᱦᱟᱱ ᱠᱟᱹᱨᱭᱟᱹ: ᱪᱚᱯᱟᱹ ᱥᱮᱴ by Na An and Huanyi Liu

Everything ᱡᱟᱦᱟᱱ ᱠᱟᱹᱨᱭᱟᱹ: ᱪᱚᱯᱟᱹ ᱥᱮᱴ by Na An and Huanyi Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱪᱷᱟᱯᱟ Competition Category.

ᱞᱚᱦᱟᱪᱷᱟᱯᱟ· 2020

Everything ᱡᱟᱦᱟᱱ ᱠᱟᱹᱨᱭᱟᱹ: ᱪᱚᱯᱟᱹ ᱥᱮᱴ

by Na An and Huanyi Liu

Client: Luxun Academy Of Fine Arts

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱪᱷᱟᱯᱟ Category

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The Design

About Everything ᱡᱟᱦᱟᱱ ᱠᱟᱹᱨᱭᱟᱹ: ᱪᱚᱯᱟᱹ ᱥᱮᱴ

ᱪᱚᱯᱟᱹ ᱴᱮᱠᱮᱴ: ᱮᱬᱦᱚᱵ ᱪᱤᱱ ᱠᱚ ᱨᱮᱭᱟᱜ ᱴᱨᱮᱰᱤᱥᱚᱱᱟᱹᱞ ᱥᱚᱸᱥᱠᱟᱨ ᱥᱮ ᱵᱟᱨ ᱪᱚᱯᱟᱹ ᱠᱚ ᱨᱮᱭᱟᱜ ᱮᱠᱴᱟ ᱥᱮᱴ ᱠᱟᱱᱟᱭ ᱾ ᱵᱟᱨᱟᱭ ᱦᱚᱲ ᱥᱟᱠᱦᱟ ᱠᱚ (twelve earthly branches) ᱢᱩᱬᱩᱛ ᱵᱤᱥᱚᱭ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱨᱟᱦᱟ ᱠᱚ, ᱥᱚᱞᱟᱨ ᱴᱚᱨᱢᱥ ᱟᱨ ᱪᱤᱱ ᱨᱟᱥᱤᱪᱚᱠᱨᱚ (Chinese zodiac) ᱦᱮᱸ ᱢᱮᱲ ᱦᱚᱪᱚᱭᱮᱱᱟ ᱾ ᱡᱚᱛᱚ ᱪᱚᱯᱟᱹ ᱠᱟᱸᱴᱮ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱠᱟᱱᱟ ᱑᱗᱐ x ᱓᱐᱐ x ᱒᱕ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ, ᱟᱨ ᱡᱚ ᱠᱟᱴᱷᱠᱚᱢ ᱟᱨ ᱠᱷᱟᱥ ᱠᱟᱜᱚᱡᱽ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱸᱰᱷᱚᱣ ᱚᱠᱟ ᱡᱟᱦᱟᱸ ᱯᱩᱨᱟᱹᱱᱚ ᱪᱤᱱ ᱪᱚᱯᱟᱹ ᱠᱚ ᱨᱮᱭᱟᱜ ᱴᱷᱩᱢᱩᱣ (folding) ᱨᱩᱯ ᱠᱚ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱯᱟᱹᱱᱟᱹ ᱠᱚ ᱡᱟᱛᱟᱣ ᱛᱮ ᱪᱮᱴᱟ ᱦᱩᱭᱩᱜᱼᱟ ᱟᱨ ᱦᱟᱹᱴᱤᱧ ᱥᱮ ᱚᱲᱟᱜ ᱛᱮ ᱠᱷᱩᱞᱟᱹ ᱡᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱛᱮᱭᱟᱨ ᱨᱮ ᱞᱮᱡᱚᱨ ᱮᱸᱜᱨᱮᱵᱷᱤᱝ, ᱞᱮᱡᱚᱨ ᱯᱨᱤᱸᱴᱤᱝ, ᱠᱨᱤᱥᱤᱝ ᱟᱨ ᱦᱚᱴ ᱥᱴᱟᱢᱯᱤᱝ ᱤᱫᱤ ᱟᱠᱟᱱᱟ ᱾ ᱞᱮᱡᱟᱩᱴ (layout) ᱨᱮ ᱦᱟᱛ-ᱰᱨᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚ, ᱴᱮᱠᱥᱪᱚᱨ ᱟᱨᱴ ᱟᱨ ᱦᱚᱨᱟᱲ ᱦᱟᱰᱟᱢ ᱜᱨᱮ ᱴᱚᱱ ᱠᱚ ᱵᱮᱵᱦᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Everything ᱡᱟᱦᱟᱱ ᱠᱟᱹᱨᱭᱟᱹ: ᱪᱚᱯᱟᱹ ᱥᱮᱴ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Everything ᱡᱟᱦᱟᱱ ᱠᱟᱹᱨᱭᱟᱹ: ᱪᱚᱯᱟᱹ ᱥᱮᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
Dimensions & Packaging: There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future.
Tags: traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
Production Technology: Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
Design Challenge: The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
Research: The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
Inspiration: Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
Project Duration: The project started in March 2019 and finished in June 2019 in China.
Operation Flow: The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
Team Members: Huanyi Liu