Tanaka 1789 X Chartier Sake Blend 001 ᱥᱟᱠᱮ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Tanaka 1789 X Chartier Sake Blend 001 ᱥᱟᱠᱮ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Client: Tanaka 1789 X Chartier
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #112010The Design
About Tanaka 1789 X Chartier Sake Blend 001 ᱥᱟᱠᱮ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
ᱴᱟᱱᱟᱠᱟ ᱑᱗᱘᱙ X ᱪᱟᱨᱴᱤᱭᱮᱨ ᱥᱟᱠᱮ ᱵᱞᱮᱸᱰ ᱐᱐᱑ ᱫᱚ ᱥᱟᱠᱮ ᱵᱞᱮᱸᱰ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱮᱨᱮᱧ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱨᱮ ᱦᱮᱸᱫᱮ ᱪᱮᱛᱟᱱ ᱨᱮ ᱦᱮᱸᱫᱮ ᱜᱨᱤᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱮ�Nᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱰᱚ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱠᱩᱨᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱩᱫᱟᱦᱟᱨᱚᱬ ᱴᱟᱱᱟᱠᱟ ᱵᱨᱩᱣᱟᱨᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱸᱴᱷᱟ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱜᱨᱤᱰ ᱫᱚ ᱵᱚᱛᱚᱞ ᱡᱚᱛᱚ ᱠᱟᱛᱮ ᱶᱟᱨᱱᱤᱥ ᱞᱮᱠᱟᱛᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱᱟ ᱟᱨ ᱦᱮᱠᱥᱟᱜᱚᱱ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱮᱨᱮᱧ ᱨᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱨᱚᱢᱟᱴᱤᱠ ᱥᱟᱭᱮᱱᱥ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱺ ᱠᱟᱱᱟ ᱾ ᱦᱮᱸᱫᱮ ᱟᱨ ᱯᱩᱸᱰ ᱨᱚᱝ ᱵᱮᱶᱦᱟᱨ ᱠᱟᱱᱟ ᱪᱮᱫᱟᱜ ᱥᱮ ᱵᱟᱨᱭᱟᱸ ᱵᱨᱟᱸᱰ ᱨᱮ ᱱᱚᱶᱟ ᱨᱚᱝ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ, ᱟᱨ ᱦᱮᱸᱫᱮ ᱵᱚᱛᱚᱞ ᱫᱚ ᱯᱨᱮᱢᱤᱭᱟᱢ ᱥᱟᱠᱮ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱫᱚᱦᱚ ᱠᱟᱱᱟ ᱾ ᱵᱟᱨᱭᱟᱸ ᱧᱩᱛᱩᱢ ᱫᱚ ᱢᱤᱫ ᱦᱟᱹᱴᱤᱧ ᱟᱠᱷᱚᱨ A ᱦᱩᱭ ᱠᱟᱛᱮ ᱠᱨᱚᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Tanaka 1789 X Chartier Sake Blend 001 ᱥᱟᱠᱮ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tanaka 1789 X Chartier Sake Blend 001 ᱥᱟᱠᱮ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
