Pierre Delebois ᱨᱮᱱᱟᱜ Dark Horse Wine Primary Function: ᱫᱟᱠᱷᱟᱨᱟᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Dark Horse Wine Primary Function: ᱫᱟᱠᱷᱟᱨᱟᱥ ᱯᱮᱠᱮᱡᱤᱝ
Pierre Delebois ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: E&J Gallo
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#112024 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Dark Horse Wine Primary Function: ᱫᱟᱠᱷᱟᱨᱟᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱟᱨᱠ ᱦᱚᱨᱥ ᱫᱚ ᱢᱤᱫ ᱠᱮᱞᱤᱯᱷᱚᱨᱱᱤᱭᱟ ᱫᱟᱠᱷᱟᱨᱟᱥ ᱵᱽᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱫᱟᱠᱷᱟᱨᱟᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱵᱽᱨᱟᱱᱰᱤᱝ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱢᱤᱫ ᱞᱚᱛᱮᱭᱟᱜ ᱥᱤᱥᱴᱮᱢ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱚᱛᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱯᱚᱨᱴᱚᱯᱷᱚᱞᱤᱭᱚ ᱨᱮ ᱨᱟᱠᱟᱵᱚᱜ-ᱟ ᱟᱨ ᱟᱜᱟᱢᱤ ᱨᱮ ᱟᱨᱦᱚᱸ ᱡᱚᱰᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱟᱹᱠᱤᱞ ᱮᱢᱟᱭ-ᱟ ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱢᱮᱴᱟᱞᱤᱠ ᱟᱨ ᱢᱮᱴ ᱯᱷᱤᱱᱤᱥ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱚᱝ ᱟᱨ ᱥᱟᱹᱫ ᱠᱭᱩ ᱠᱚ ᱰᱷᱮᱨ ᱵᱟᱰᱦᱟᱶᱟ ᱾ ᱵᱽᱨᱟᱱᱰ ᱟᱭᱠᱚᱱ ᱫᱚ ᱡᱚᱛᱚ ᱞᱮᱵᱮᱞ ᱨᱮᱭᱟᱜ ᱢᱟᱲᱟᱝ ᱟᱨ ᱛᱟᱞᱟ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱞᱮᱭᱟᱩᱴ ᱫᱚ ᱟᱞᱜᱟ ᱜᱮᱭᱟ, ᱚᱱᱟᱛᱮ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱢᱤᱫ ᱧᱮᱞ ᱨᱮ ᱜᱮ ᱵᱩᱡᱷᱟᱹᱣ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱩᱰᱦᱟᱹᱣ ᱫᱚ ᱥᱮᱞᱯᱷ ᱨᱮ ᱜᱩᱱ ᱟᱨ ᱥᱟᱹᱫ ᱟᱞᱜᱟ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Dark Horse Wine Primary Function: ᱫᱟᱠᱷᱟᱨᱟᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dark Horse Wine Primary Function: ᱫᱟᱠᱷᱟᱨᱟᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- ᱯᱨᱮᱨᱚᱱᱟ
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
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