Xiaoning You ᱨᱮᱱᱟᱜ The Rice of Friendship ᱢᱤᱛᱨᱩᱛᱟᱹ ᱨᱮᱭᱟᱜ ᱦᱚᱪᱚ ᱯᱮᱪᱟ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
The Rice of Friendship ᱢᱤᱛᱨᱩᱛᱟᱹ ᱨᱮᱭᱟᱜ ᱦᱚᱪᱚ ᱯᱮᱪᱟ
Xiaoning You ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Zhimao Rice
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#115327 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
The Rice of Friendship ᱢᱤᱛᱨᱩᱛᱟᱹ ᱨᱮᱭᱟᱜ ᱦᱚᱪᱚ ᱯᱮᱪᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱨᱤᱡ ᱚᱯ ᱯᱷᱨᱮᱱᱲᱥᱤᱯ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱦᱮᱭᱞᱚᱸᱡᱤᱭᱟᱸᱜ ᱠᱷᱚᱱ ᱭᱩᱪᱟᱝ ᱨᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱦᱚᱪᱚ ᱯᱮᱪᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ, ᱡᱟᱦᱟᱸ ᱡᱤᱱᱤᱥ ᱦᱚᱪᱚ ᱨᱮ ᱛᱤᱱ ᱠᱮᱡᱤ ᱨᱤᱡ ᱦᱚᱪᱚᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱩᱨᱩᱭ ᱟᱨᱤᱦ ᱮᱴ ᱦᱚᱪᱚ ᱨᱮ ᱵᱟᱸᱴᱟᱣ ᱠᱟᱱᱟ, ᱢᱤᱫ ᱢᱤᱫ ᱦᱚᱪᱚ ᱨᱮ ᱯᱟᱦᱟᱸᱪ ᱥᱚ ᱜᱨᱟᱢ ᱛᱮᱭᱟᱜ ᱠᱟᱱᱟ, ᱟᱨᱦᱚᱸ ᱡᱟᱦᱟᱸ ᱠᱷᱚᱱ ᱵᱟᱸᱫ ᱠᱟᱱ ᱦᱚᱪᱚᱠᱚ ᱟᱹᱴᱠᱤ ᱛᱮ ᱟᱹᱴᱩ ᱚᱠᱛᱚ ᱮᱢᱟᱱ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱭ ᱾ ᱦᱚᱪᱚ ᱟᱨ ᱛᱟᱲᱟᱢ ᱨᱮ ᱮᱢ ᱦᱩᱭ ᱟᱠᱟᱱ ᱩᱠᱩᱠ ᱨᱩᱭᱟᱹᱲ ᱠᱚ ᱨᱮᱭᱟᱜ ᱛᱟᱨᱚᱜᱮ ᱢᱤᱫ ᱴᱟᱴ ᱵᱮᱱᱟᱣ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱮᱛᱟᱱ ᱛᱮ ᱟᱠᱟᱛ ᱛᱮ ᱡᱷᱤᱡᱷᱤᱨᱤ ᱟᱨ ᱚᱱᱟᱹᱨᱦᱩᱱ ᱨᱮ ᱪᱩᱛᱟᱹᱲ ᱡᱟᱭᱜᱟ ᱟᱠᱟᱱ ᱠᱷᱚᱱ ᱵᱟᱸᱪᱟᱣ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱭ ᱾ ᱪᱷᱟᱯᱟ ᱚᱰᱚᱠ ᱨᱮ ᱵᱟᱨ ᱦᱚᱲ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱠᱚ ᱵᱩᱨᱩ ᱟᱨ ᱜᱟᱲᱟ ᱛᱮ ᱯᱷᱟᱨᱟᱠ ᱠᱟᱱᱟᱠᱚ, ᱟᱨ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱯᱚᱨᱟᱱᱤᱠ ᱥᱚᱢᱟᱱ ᱛᱮ ᱢᱤᱫ ᱢᱤᱫᱠᱮ ᱡᱚᱦᱟᱨ ᱮᱢᱚᱜᱠᱚᱭᱟ ᱾ ᱪᱤᱛᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱥᱟᱭᱞ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱠᱞᱟᱥᱤᱠᱮᱞ ᱞᱮᱸᱰᱥᱠᱮᱯ ᱪᱤᱛᱟᱹᱨ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱛᱨᱩᱛᱟᱹ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵ ᱩᱫᱩᱜ ᱠᱚᱭᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
The Rice of Friendship ᱢᱤᱛᱨᱩᱛᱟᱹ ᱨᱮᱭᱟᱜ ᱦᱚᱪᱚ ᱯᱮᱪᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Rice of Friendship ᱢᱤᱛᱨᱩᱛᱟᱹ ᱨᱮᱭᱟᱜ ᱦᱚᱪᱚ ᱯᱮᱪᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store. - ᱴᱮᱜ ᱠᱚ
- Wuchang City, rice, package,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
- ᱯᱨᱮᱨᱚᱱᱟ
- Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great. - ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Xiaoning You
Copywriter: Haiqi Wang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.
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