Hai Xia Huang ᱨᱮᱱᱟᱜ Changle ᱥᱩᱨᱟ ᱯᱮᱴᱟᱴᱤᱭᱟᱹ ᱰᱤ᱔ᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Changle ᱥᱩᱨᱟ ᱯᱮᱴᱟᱴᱤᱭᱟᱹ ᱰᱤ᱔ᱟᱭᱤᱱ
Hai Xia Huang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Yuto Group
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#116260 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Changle ᱥᱩᱨᱟ ᱯᱮᱴᱟᱴᱤᱭᱟᱹ ᱰᱤ᱔ᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱪᱟᱝᱞᱮ ᱚᱠᱟ ᱴᱷᱮᱱ ᱴᱷᱮᱱ ᱪᱤᱱ ᱦᱚᱲᱟᱠ ᱥᱟᱹᱨᱤᱨ ᱞᱟᱹᱜᱤᱫ ᱮᱠᱴᱟ ᱯᱮᱴᱟᱴᱤᱭᱟᱹ ᱰᱤ᱔ᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱠᱚ ᱵᱟᱠᱥᱚ ᱠᱚᱨᱩᱜᱮᱴᱮᱰ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱦᱟᱴᱤᱧ ᱛᱮ ᱟᱨ ᱡᱟᱦᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱯᱷᱤᱞᱤᱝ ᱪᱷᱚᱴᱚ ᱨᱮ ᱞᱚᱜᱚᱱ ᱛᱮ ᱡᱚᱲᱟᱣ ᱮᱢᱚᱜᱼᱟ ᱾ ᱵᱟᱠᱥᱚ ᱠᱷᱚᱱᱚ ᱛᱚᱦᱟᱨ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱟᱨ ᱴᱠᱟ ᱵᱟᱧᱪᱟᱣ ᱮᱫᱟᱭ ᱾ ᱪᱤᱛᱟᱨ ᱨᱮ ᱢᱤᱫ ᱦᱟᱨᱤᱭᱟᱹᱨ ᱫᱟᱨᱮ ᱢᱮᱱᱠᱷᱟᱱ ᱪᱮᱛᱟᱱ ᱟᱨ ᱵᱟᱦᱨᱮ ᱞᱟᱦᱟ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱥᱟᱶᱮᱛᱮ ᱜᱚᱱᱚᱫᱚᱨᱢᱟ (Ganoderma) ᱯᱞᱮᱴᱯᱷᱚᱨᱚᱢ, ᱢᱤᱫ ᱠᱨᱮᱱ (crane) ᱟᱨ ᱱᱟᱱᱥᱟᱱ ᱵᱩᱨᱩ ᱠᱚ ᱥᱮᱫ ᱟᱨ ᱫᱮᱠᱷᱟᱣᱟᱜᱼᱟ ᱾ ᱞᱚᱝᱜᱟᱱ, ᱢᱮᱰᱞᱟᱨ ᱟᱨ ᱟᱝᱡᱮᱞᱤᱠᱟ ᱰᱟᱦᱩᱨᱤᱠᱟ ᱦᱚᱸ ᱪᱤᱛᱟᱨ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱛᱟᱹᱥᱮᱨ ᱨᱮᱴᱨᱚ ᱨᱚᱝ ᱠᱚ ᱵᱮᱵᱚᱦᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱠᱥᱚ ᱨᱮᱱ ᱢᱟᱯ ᱦᱚᱸ ᱑᱐᱐ ᱵᱟ�figure ᱑᱐᱐ ᱵᱟᱟᱨ ᱒᱗᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱟᱨ ᱮᱴᱠᱮ ᱑ ᱵᱚᱛᱚᱞ (᱕᱐᱐ ᱢᱤᱞᱤᱞᱤᱴᱚᱨ) ᱨᱟᱠᱟᱵ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Changle ᱥᱩᱨᱟ ᱯᱮᱴᱟᱴᱤᱭᱟᱹ ᱰᱤ᱔ᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Changle ᱥᱩᱨᱟ ᱯᱮᱴᱟᱴᱤᱭᱟᱹ ᱰᱤ᱔ᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Box：100mmx100mmx270mm
Bottle：500ml - ᱴᱮᱜ ᱠᱚ
- Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project done within 1 months in Shenzhen.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer:Huang Hai xia, Art direction:Li Yu Chun
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
