WenYuan Chen and Ze Hao ᱨᱮᱱᱟᱜ Inspiration ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱣᱮᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱣᱮᱵ· 2021
Inspiration ᱣᱮᱵᱥᱟᱭᱤᱴ
WenYuan Chen and Ze Hao ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Zippo
ᱣᱮᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#117306 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Inspiration ᱣᱮᱵᱥᱟᱭᱤᱴ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱤᱱᱥᱯᱤᱨᱮᱥᱚᱱ (Inspiration) ᱫᱚ ᱡᱤᱯᱚ (Zippo) ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱢᱤᱫ ᱱᱟᱶᱟ ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱤᱱᱴᱟᱨᱮᱠᱴᱤᱵᱽ ᱭᱩᱡᱟᱨ ᱤᱱᱴᱟᱨᱯᱷᱮᱥ ᱦᱚᱛᱮᱛᱮ ᱵᱨᱟᱸᱰ ᱮ ᱩᱫᱩᱜᱟ᱾ ᱰᱟᱭᱱᱟᱢᱤᱠ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱥᱟᱦᱴᱟ ᱠᱚ ᱨᱮ ᱮᱠᱥᱯᱮᱨᱤᱢᱮᱱᱴᱟᱞ ᱧᱮᱞᱚᱜ ᱜᱩᱱ ᱠᱚ ᱮᱢᱟ᱾ ᱢᱤᱫᱩᱱ ᱧᱮᱞ ᱟᱱᱩᱵᱷᱚᱵᱽ ᱥᱚᱦᱚᱫ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱴᱟ ᱞᱮᱭᱟᱣᱴ ᱨᱮ ᱦᱮᱸᱫᱮ ᱛᱷᱤᱢ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱧᱮᱞᱧᱚᱢᱤᱭᱟᱹ ᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ ᱤᱱᱴᱟᱨᱮᱠᱥᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱨᱚᱜᱨᱮᱥᱤᱵᱽ ᱭᱩᱡᱟᱨ ᱤᱱᱴᱟᱨᱯᱷᱮᱥ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱠᱤᱨᱤᱧᱤᱭᱟᱹ ᱠᱚ ᱥᱟᱶ ᱜᱟᱞᱢᱟᱨᱟᱣ ᱮᱦᱚᱵ ᱟᱨ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱞᱟᱠᱪᱟᱨ ᱱᱤᱛᱚᱜᱟᱜ ᱨᱩᱯ ᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Inspiration ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Inspiration ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- UI UX technology and website construction
- ᱴᱮᱜ ᱠᱚ
- Z-era, Fashion
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Using progressive UI technology to realize
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The team received a lot of database and found it hard to sort out
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - ᱯᱨᱮᱨᱚᱱᱟ
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Shanghai 2020.11-2021.2
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- "Trademark (Year) Trademark Holder."
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Wenyuan Chen and Ze Hao
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- ZIPPO NO.347274
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
