Prakrishi ᱨᱚᱦᱚᱲ ᱡᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Prakrishi ᱨᱚᱦᱚᱲ ᱡᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
by Vishal Vora
Client: Prakrishi
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 32,977
- Verified Award Winner
- Verify Award Status for #117439
The Design
About Prakrishi ᱨᱚᱦᱚᱲ ᱡᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
ᱯᱨᱟᱠᱨᱤᱥᱤ ᱫᱚ ᱤᱱᱰᱤᱭᱟ ᱯᱤᱲᱦᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱜ ᱨᱚᱦᱚᱲ ᱡᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱧᱡᱽ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱱᱤᱨᱚᱜ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱨᱟᱡᱽ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱠᱟᱦᱱᱤ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱤᱫ ᱢᱤᱫ ᱨᱚᱦᱚᱲ ᱡᱚ ᱫᱚ ᱟᱡᱟᱜ ᱨᱟᱡᱽ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱨᱟᱡᱟ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱫ ᱨᱚᱝᱟᱱ (ᱢᱚᱱᱚᱠᱨᱚᱢᱮᱴᱤᱠ) ᱠᱟᱱᱟ, ᱟᱨ ᱠᱷᱟᱹᱞᱤ ᱨᱚᱦᱚᱲ ᱡᱚ ᱜᱮ ᱨᱚᱝ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱫᱚ ᱢᱤᱫ ᱢᱤᱫ ᱯᱮᱠ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱧᱮᱞ ᱴᱷᱟᱶ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱧᱡᱽ ᱨᱮ ᱯᱩᱱ ᱨᱚᱝ ᱪᱷᱟᱯᱟ ᱥᱟᱶᱛᱮ ᱡᱤᱯ ᱞᱚᱠ ᱯᱟᱩᱪ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱯᱮᱠ ᱨᱮᱭᱟᱜ ᱚᱥᱟᱨ ᱫᱚ ᱑᱔᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱟᱨ ᱩᱥᱩᱞ ᱫᱚ ᱒᱑᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱦᱚᱨᱟ ᱫᱚ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱡᱮ, ᱯᱮᱨᱮᱡ ᱟᱠᱟᱱ ᱥᱮᱞᱯᱷ ᱨᱮ ᱱᱚᱶᱟ ᱡᱤᱱᱤᱥ ᱫᱚ ᱯᱷᱟᱨᱪᱟ ᱟᱨ ᱩᱨᱩᱢ ᱫᱟᱲᱮᱭᱟᱜ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨᱚᱜ ᱢᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Prakrishi ᱨᱚᱦᱚᱲ ᱡᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Prakrishi ᱨᱚᱦᱚᱲ ᱡᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
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