Akbank Design Studio ᱨᱮᱱᱟᱜ Kolektif ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱢᱯᱞᱚᱭᱤ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ

Akbank Design Studio ᱨᱮᱱᱟᱜ Kolektif ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱢᱯᱞᱚᱭᱤ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱫᱚ ᱣᱮᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱥᱳᱱᱟᱣᱮᱵ· 2022

Kolektif ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱢᱯᱞᱚᱭᱤ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ

Akbank Design Studio ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Akbank T.a.Ş

ᱣᱮᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#135791 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Kolektif ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱢᱯᱞᱚᱭᱤ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱠᱚᱞᱮᱠᱴᱤᱯ ᱫᱚ ᱢᱤᱫ ᱣᱮᱵ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱠᱚ ᱟᱨᱮ ᱦᱩᱢᱟᱱ ᱨᱤᱥᱚᱨᱥᱮᱥ ᱠᱟᱹᱢᱤ ᱨᱮ ᱥᱟᱶᱛᱮ ᱟᱨ ᱥᱚᱥᱭᱟᱞᱟᱭᱡ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱣᱟ ᱾ ᱱᱚᱶᱟ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱨᱮ ᱩᱱᱠᱩ ᱟᱠᱚᱣᱟᱜ ᱯᱨᱚᱯᱷᱟᱭᱤᱞ ᱥᱟᱦᱴᱟ ᱛᱮᱭᱟᱨ ᱟᱨ ᱠᱚᱥᱴᱚᱢᱟᱭᱡ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱣᱟ, ᱜᱷᱚᱥᱚᱬᱟ ᱠᱚ ᱛᱟᱭᱚᱢ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱣᱟ, ᱟᱨ ᱟᱯᱰᱮᱴ ᱠᱚ ᱛᱮᱭᱟᱨ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱣᱟ ᱾ ᱮᱠᱮᱱ ᱚᱠᱛᱚ ᱨᱮ, ᱠᱟᱹᱢᱤᱭᱟᱹ ᱠᱚ ᱟᱠᱚᱣᱟᱜ ᱥᱟᱶᱦᱮᱸᱛ ᱠᱚᱣᱟᱜ ᱯᱨᱚᱯᱷᱟᱭᱤᱞ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱣᱟ, ᱟᱠᱚᱣᱟᱜ ᱯᱚᱥᱴ ᱠᱚ ᱞᱟᱭᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱣᱟ, ᱟᱨ ᱠᱚᱢᱯᱟᱱᱤᱭᱟᱜ ᱠᱟᱦᱱᱤ ᱠᱚ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱣᱟ ᱾ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱠᱚ ᱚᱱᱟ ᱟᱯᱨᱤᱥᱤᱭᱮᱥᱚᱱ ᱥᱟᱦᱴᱟ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱟᱠᱚᱣᱟᱜ ᱥᱟᱶᱦᱮᱸᱛ ᱠᱚ ᱟᱨ ᱮᱴᱟᱜ ᱴᱤᱢ ᱠᱚ ᱦᱚᱸ ᱥᱟᱨᱦᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱣᱟ ᱾ ᱱᱟᱶᱟ ᱰᱟᱴᱟᱵᱮᱡ ᱫᱚ ᱠᱟᱹᱢᱤᱭᱟᱹ-ᱞᱟᱹᱜᱤᱛ ᱴᱨᱮᱱᱤᱝ ᱟᱨ ᱠᱟᱹᱢᱤ ᱮᱸᱜᱮᱛ ᱞᱟᱹᱜᱤᱛ ᱱᱚᱶᱟ ᱥᱟᱱᱟᱢ ᱱᱤᱡᱮᱨᱟᱜ ᱮᱱᱴᱨᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Kolektif ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱢᱯᱞᱚᱭᱤ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kolektif ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱢᱯᱞᱚᱭᱤ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Kolektif is an employee platform. It offers both social and human resources functions. Each employee has a profile, and the platform offers multiple social media functions like following other profiles, posting on thee timeline, stories, post comments as well as likes. The platform also acts as a human resources platform where employees can see the latest announcements, and access different human resources functions. The medium has also an appreciation page where the employees can thank their coworkers under different categories.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Responsive design, holistic design approach to corporate identity
ᱴᱮᱜ ᱠᱚ: Employee Communication, Employee Experience, Services Design, Responsive Design, User Experience, User Interface, Interaction Design, Digital Interaction, Social Human Resources Platform
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The project is available for desktop. Design Tools: Sketch, Principle, Illustrator, Invision, Zeplin, Abstract. Development Tools: .net 4.5, mvc, Kendo UI, Microsoft Office Sharepoint, Angular.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: There was a need for a platform where employees could be more socially active. However, human resources also needed to create a personalized database for its employees. The idea of Kolektif emerged in order to bring the priorities of the two sides together on a common platform. The employees would add special skills related to their job or personal interests to their profile and socialize at the same time. Thanks to this customized data, human resources employees would also be able to offer special activities, training, and personal development suggestions to each employee.
ᱜᱚᱵᱮᱥᱚᱱᱟ: We had workshops with our staff, human resources staff and managers to determine the needs and functions. We guided the scope studies with our workshop outputs. We conducted dashboard and social media design benchmarking research. We got meaningful insights with these researches and use them to creating personas, customer journey mappings. To evaluate our design and observed users behaviors, we ran several user testing.
ᱯᱨᱮᱨᱚᱱᱟ: Operating from its Istanbul headquarters, 19 regional directorates and 711 branches across Turkey, Akbank is staffed by more than 12 thousand employee. Thee idea behind the development of Kolektif was the create a dynamic social media platform to keep this dispersed employee base connected. By also gathering different human resources functions in a single place, the platform aims to create at most convenience to the employees
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in April 2020 in Istanbul and had first released in May 2021 in Istanbul. It is an ongoing process with updates depending on new needs. It is an ongoing process with updates depending on new needs.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Through the Kolektif platform, employees can perform all their human resources affairs from a single channel. In addition, they create their own profiles and can update them whenever they want, containing their personal and work-related skills and making social shares. They can see their colleagues' information and interact with their posts. They can also thank their colleagues. With all these personal entries, a new database is created for employee-specific training and activity suggestions.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Copyrights belong to Akbank T.A.Ş, 2022
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Akbank Design Studio
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1: Illustrator Akbank Design Studio, 2022.
Image #2: Illustrator Akbank Design Studio, 2022.
Image #3: Illustrator Akbank Design Studio, 2022.
Video Credits: Illustrator Akbank Design Studio, 2022.