PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Game Fuel ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Game Fuel ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: PepsiCo Design & Innovation
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#118643 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Game Fuel ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱜᱮᱢ ᱯᱷᱩᱭᱮᱞ ᱫᱚ ᱨᱩᱥ ᱨᱮᱱᱟᱜ ᱮᱰᱨᱮᱱᱟᱞᱤᱱ ᱨᱟᱥ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱵᱤᱥᱮᱥ ᱮᱰᱤᱥᱚᱱ ᱮᱱᱟᱨᱡᱤ ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱮᱢᱤᱝ ᱟᱨ ᱤ-ᱥᱯᱚᱨᱴᱥ ᱞᱟᱠᱪᱟᱨ ᱮ ᱢᱟᱱᱟᱣᱮᱫᱟ᱾ ᱠᱮᱱ ᱪᱮᱛᱟᱱ ᱨᱮ ᱧᱮᱞᱚᱜ ᱠᱟᱱ A ᱞᱚᱜᱚ ᱫᱚ ᱢᱤᱫ ᱨᱚᱝ-ᱵᱮᱨᱚᱝ ᱯᱚᱨᱴᱟᱞ ᱞᱮᱠᱟ ᱵᱚᱫᱚᱞ ᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚ ᱢᱤᱫ ᱱᱟᱶᱟ ᱜᱮᱢ ᱡᱟᱭᱜᱟ ᱵᱷᱤᱛᱨᱤ ᱛᱮ ᱮ ᱦᱚᱦᱚ ᱠᱚᱣᱟ ᱟᱨ ᱦᱟᱹᱞᱤ ᱦᱟᱹᱞᱤ ᱛᱮ ᱵᱷᱤᱛᱨᱤ ᱵᱚᱞᱚ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱟᱹᱭᱩᱨ ᱮ ᱛᱮᱭᱟᱨᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱢᱟᱨᱟᱝ ᱵᱨᱟᱸᱰ ᱚᱱᱩᱵᱷᱚᱵᱽ ᱦᱟᱹᱵᱤᱡ ᱮ ᱯᱟᱥᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱞᱟᱹᱠᱛᱤ ᱫᱚ ᱜᱮᱢᱤᱝ ᱥᱟᱶᱛᱟ ᱠᱚ ᱥᱴᱮᱨᱤᱭᱚᱴᱟᱭᱤᱯ ᱠᱷᱚᱱ ᱥᱟᱺᱜᱤᱧ ᱤᱫᱤ ᱟᱨ ᱠᱷᱮᱞᱚᱸᱰᱤᱭᱟᱹ ᱠᱚ ᱠᱮᱴᱮᱡ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱮᱱᱟᱨᱡᱤ ᱟᱨ ᱵᱷᱚᱨᱚᱥᱟ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Game Fuel ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Game Fuel ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- ᱴᱮᱜ ᱠᱚ
- Packaging, Beverage
- ᱯᱨᱮᱨᱚᱱᱟ
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- PepsiCo Design & Innovation
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
