PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Lays Signature ᱯᱚᱯ-ᱟᱯ ᱵᱨᱟᱸᱰ ᱟᱱᱩᱵᱷᱟᱣ ᱫᱚ ᱩᱛᱥᱟᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱩᱛᱥᱟᱵ· 2021
Lays Signature ᱯᱚᱯ-ᱟᱯ ᱵᱨᱟᱸᱰ ᱟᱱᱩᱵᱷᱟᱣ
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: PepsiCo Design & Innovation
ᱩᱛᱥᱟᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#118889 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Lays Signature ᱯᱚᱯ-ᱟᱯ ᱵᱨᱟᱸᱰ ᱟᱱᱩᱵᱷᱟᱣ ᱵᱟᱵᱚᱛ ᱛᱮ
Lays Signature ᱫᱚ ᱟᱹᱞᱩ ᱪᱤᱯᱥ ᱪᱟᱨᱯᱟᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱚᱯ-ᱟᱯ ᱵᱨᱟᱸᱰ ᱟᱱᱩᱵᱷᱟᱣ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱟᱱᱩᱵᱷᱟᱣ ᱫᱚ ᱵᱤᱥᱮᱥ ᱟᱹᱠᱷᱨᱤᱧᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱚᱠᱛᱚ ᱞᱮᱠᱟᱛᱮ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱢᱤᱠᱥᱚᱞᱚᱡᱤ ᱪᱤᱯ ᱵᱟᱨ ᱦᱩᱰᱤᱧ ᱢᱚᱸᱪ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤᱭᱟ᱾ ᱧᱮᱞᱧᱤᱭᱟᱹ ᱠᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱡᱤᱭᱚᱱ ᱩᱫᱩᱜᱽ ᱠᱚ ᱧᱮᱞᱟ, ᱡᱟᱦᱟᱸᱨᱮ ᱟᱠᱚᱣᱟᱜ ᱥᱟᱢᱟᱝ ᱨᱮᱜᱮ ᱱᱟᱶᱟ ᱥᱚᱣᱟᱫ ᱠᱚ ᱛᱤ ᱛᱮ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱱᱟᱴᱠᱤᱭᱟᱹ ᱟᱨ ᱟᱭᱢᱟ-ᱤᱱᱫᱨᱤᱭᱚ ᱰᱷᱚᱝ ᱫᱚ ᱪᱤᱯᱥ ᱪᱮᱫ ᱞᱮᱠᱟᱛᱮ ᱮᱢᱚᱜᱼᱟ, ᱡᱚᱢᱚᱜᱼᱟ ᱟᱨ ᱦᱟᱹᱴᱤᱧᱚᱜᱼᱟ, ᱚᱱᱟ ᱱᱟᱶᱟ ᱞᱮᱠᱟᱛᱮ ᱩᱭᱦᱟᱹᱨᱮᱭᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱚᱱᱟ ᱡᱩᱣᱟᱹᱱ ᱦᱚᱲ ᱠᱚ ᱴᱷᱮᱱ ᱥᱮᱴᱮᱨᱚᱜ, ᱡᱟᱦᱟᱸᱭ ᱠᱚ ᱥᱟᱹᱨᱤ ᱟᱱᱩᱵᱷᱟᱣ ᱟᱨ ᱥᱟᱢᱟᱡᱤᱠ ᱦᱟᱹᱴᱤᱧ ᱠᱚ ᱢᱟᱱᱟᱣᱟ᱾ ᱯᱩᱭᱞᱩ ᱠᱤᱥᱛᱤ ᱫᱚ ᱰᱤᱯᱟᱨᱴᱢᱮᱸᱴ ᱥᱴᱚᱨ Lane Crawford ᱨᱮ ᱩᱫᱩᱜ ᱞᱮᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Lays Signature ᱯᱚᱯ-ᱟᱯ ᱵᱨᱟᱸᱰ ᱟᱱᱩᱵᱷᱟᱣ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lays Signature ᱯᱚᱯ-ᱟᱯ ᱵᱨᱟᱸᱰ ᱟᱱᱩᱵᱷᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- ᱯᱨᱮᱨᱚᱱᱟ
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- PepsiCo Design & Innovation
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
